ViacomCBS Nabs Historic Pricing As It Completes ‘Off the Hook’ Upfront Talks

For weeks, ViacomCBS execs had been anticipating a lucrative upfront haul–and that’s exactly what the company has received as it crosses the upfront finish line. The company saw historic pricing in the upfront, according to a source familiar with negotiations. The source did not provide any specifics about CPM (cost per thousand viewers reached) or…Read More