Branded content is crucial for many reasons: communicating the value of your product/service, helping people make buying decisions, providing pertinent information to your primary audience, and more. But if your marketing goals include earning high-quality backlinks, building your brand awareness, and increasing your organic traffic, tangential content needs to be in your content strategy. So what exactly is it, and how can you incorporate it into your own content calendar? Defining tangential content Tangential content is content that is related to a brand’s industry but is not related to its core branding. It doesn’t refer to a product or service…
This story continues at The Next Web