We’re still reeling from 2020, a year that came in and bulldozed over perfectly crafted consumer behavior insights, trampled over forecasts and projections, and made us question and re-question whether brands can and should weigh in on social issues. 2021 will (yet again) bring something different. Will the vaccine rollout result in a steady reopening of businesses? Will there be a post-pandemic economic boom? Will another year in sweatpants lead to the rise of an underground trade in sourdough? No one really knows. That’s why companies are turning to digital marketers and branding experts to create catch-all ‘prepared for anything’…
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