Road to Brandweek: Vans’ Kristin Harrer on Agility During the Pandemic

Whether you’re an old-school brand keeping it real or a Gen Z brand just trying to “keep it 100” during the pandemic’s social distance, authenticity still matters to brands growing with their consumers. Vans’ #OffTheWall approach to brand-building uses art and creative self-expression to keep its 55-year-old purpose feeling younger than its years. Kristin Harrer,…Read More