Perfetti Van Melle, whose brands include Airheads, Chupa Chups, Mentos and the recently-launched Fruit-tella, expanded its relationship with GroupM’s Wavemaker, appointing the WPP agency as its media agency of record for the U.S. With the appointment, Wavemaker now works with the confectionary client in Belgium, China, India, Indonesia, the Middle East and Northern Africa regions,…Read More
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