Search engines are one of society’s primary gateways to information and people, but they are also conduits for misinformation. Similar to problematic social media algorithms, search engines learn to serve you what you and others have clicked on before. Because people are drawn to the sensational, this dance between algorithms and human nature can foster the spread of misinformation. Search engine companies, like most online services, make money not only by selling ads, but also by tracking users and selling their data through real-time bidding on it. People are often led to misinformation by their desire for sensational and entertaining…
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