e.l.f. Cosmetics and creative agency Movers+Shakers continued to stretch whatever boundaries remain on TikTok with Wednesday’s premiere of Big Mood, Big e.l.f.ing City, a holiday film created exclusively for the platform. The initiative marks the first time e.l.f. created a TikTok native film crowdsourced from the video creation platform’s community. Big Mood, Big e.l.f.ing City…Read More
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