Digital Ad Spend Was a ‘Bright Spot’ in Advertising’s Dark Year, GroupM Says

As 2020 comes to a close, media giant GroupM thinks that the tumultuous year’s impact on U.S. ad spend may not be as severe as initially predicted. In its end-of-year forecast report, GroupM said it expects a roughly 9% decline in 2020 ad spend year over year, better than the 13% it warned of in…Read More