GlaxoSmithKline’s Tums antacid brand is bringing its #Tumsworthy Twitter sweepstakes back for a second consecutive Super Bowl, but with a bingo model this time. During Super Bowl LIV last year, Tums’ Twitter account, @TUMSOfficial, live-tweeted #Tumsworthy moments during the game–defining them as “the heartburn-inducing fumbles, foods and commercial breaks”–and Twitter users responded with the #Tumsworthy…Read More
Uncategorized