Several factors contribute to Chipotle’s legendary brand success, but the most significant is empowering its fans. “Our strategy is supercharging the superfans,” Tressie Lieberman, Chipotle’s vice president of digital marketing and off-premise, told Adweek’s Heide Palmero at this week’s Performance Marketing Summit. “Our superfans are our true advocates. Marketing success is consumers telling others about…Read More
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