“How do we reach the Hispanic and Latinx audience?” The age-old question has spanned multiple panels, articles and events. Brands look to understand the motivations and passions of the growing demographic only to realize, upon digging in, that there is more than just a demo here. There are generations, stories, ambitions, cultural nuances and even…Read More
LinkedIn is rolling out a new Account Dashboard for its LinkedIn Sales Navigator suite of tools that will enable sellers to see their list of saved accounts and those accounts’ level of interest, based on a set of signals. Sellers will also be able to monitor interest levels over time, and new alerts about accounts…Read More
Landing new business has become more difficult for agencies in 2022, a survey of more than 150 agency executives nationwide has found. The RSW/US 2022 Agency New Business Report found that ad agencies, marketing services firms and PR companies are growing slower while new business is tougher to land. The study, which invites 3,000 executives…Read More
Music, television and film are just some of the main elements that hold a strong influence on culture. For many Black and brown communities hip-hop is more than just a musical genre–it’s a cultural movement. In celebration of hip-hop’s 50th anniversary, Group Black–a Black-owned media collective–along with some of the most influential voices in hip-hop–Mass…Read More
Publicis Groupe has announced a further restructure of its international leadership with expanded remits for three chief executives (CEO) which are among several senior promotions following the renewal of chairman and CEO Arthur Sadoun. Loris Nold, previously the CEO for Asia-Pacific (APAC)/ Middle East and Africa (MEA), will step the newly created role of chief…Read More
Nine months after joining eSports powerhouse Evil Geniuses, Krystal Hauserman has signed on with “pop culture genius” Paris Hilton and her 11:11 Media marketing and content studio as the company’s first CMO. Over the last 13 years, Hauserman has led branding efforts at WarnerMedia and social media content startup Fullscreen. She’s also handled campaign work…Read More
YouTube is experimenting with a new machine learning technology that reformats video shot in landscape mode into square or vertical formats, based on how the viewer is watching YouTube. The Google-owned video platform said its ML model detects key elements in the video–faces, key objects, logos, motion, text–and breaks that video into scenes, ensuring that…Read More
Brand messages paying tribute to Queen Elizabeth II following her death are ringing hollow with the British public, according to research released by YouGov. Following the announcement of the demise of the 96-year-old monarch on Thursday September 8, the longest serving in history, companies such as Dominos, Play Mobil, Stella Artois, Thomas Cook–and even the…Read More
Budweiser has been the official beer sponsor of the FIFA World Cup soccer tournament since 1986, and perhaps of any associated event during that period, the forthcoming one in Qatar will likely have been the most complex it has faced. With the World Cup set to kick off on Nov. 20 and run for a…Read More
The words “bare” and “naked” make frequent appearances in the descriptions of videos on subscription content platform OnlyFans, but they are usually not associated with pizza. Fast-casual restaurant chain Schlotzsky’s is looking to change that in an effort to promote its “Bare Naked Pizza,” which it described as a sourdough pizza crust so flavorful that…Read More
