Business

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CANNES, France– “What’s harder to survive, Squid Game or Cannes Lions?” asks a black and white billboard on the rooftop of Cannes’ JW Marriot hotel, home to Netflix’s activation at the festival. It’s only the second time the streamer has officially shown up for the annual creative gathering, rubbing shoulders with marketers and encouraging them…Read More

The CW is putting sports in a headlock. Today, The CW Network announced its primetime fall premiere dates for 2024, leaning into events and live programming, which have been popular among buyers during TV upfront negotiations. Sophie Turner and LeVar Burton Bring Star Power to The CW’s Fall Lineup Inside the NFL kicks off on…Read More

Day 1 of TNW Conference kicked off with an array of inspiring sessions, insightful panel discussions, thought-provoking performances, and of course, a ton of meetings that will fuel the next wave of innovation across the tech ecosystem.  We were joined by 3,500 startups, 1,750 corporates, 600 investors, 2,000 tech ecosystem representatives, and 100 journalists for a full day of insights. These ranged from the critical role of AI in shaping tomorrow’s world and business environment, the evolution of tech work in a post-pandemic world, sustainable innovations, AR and VR, how to learn from mistakes as a startup founder — and…

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CANNES, France–Elon Musk’s conversation with WPP CEO Mark Read at the Cannes Lions Festival this week didn’t just draw a crowd, but frustrations from agency staffers as well. After skipping Cannes last year, Musk attended the festival and addressed his “Go fuck yourself” comment to advertisers after they began pulling out of X, formerly Twitter,…Read More

CANNES, France–Ad veteran David Droga is one of the few people with the keys to OpenAI’s text-to-video tool Sora, and it’s already reshaping how he thinks about creativity. “Not all creativity is worth saving,” said the CEO of Accenture Song in conversation at the Cannes Lions Festival with OpenAI chief technology officer Mira Murati. “The…Read More

A fact-checking startup has accelerated plans to banish AI hallucinations after securing €1mn in funding. Norway-based Factiverse uses machine learning to verify content generated by artificial intelligence. The company’s tools automatically detect inaccurate outputs. These errors now frequently cause controversy. A New York lawyer, for instance, had to apologise for using bogus court citations sourced from ChatGPT. CNET needed to correct 41 of the 77 stories that the news outlet had written with an AI tool. Microsoft’s Bing AI has produced numerous errors in analyses of earning reports. The company’s chatbot has also claimed it spied on employees. Factiverse offers a solution to…

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The Wrexham AFC women’s team connected with viewers through their stories on FX’s Welcome to Wrexham, and their ascendant play took them to Wales’ top-tier Adran Premier League. Now, their U.S. tour looks to use a bit of sports marketing to connect them to global fans and brands. Just two years ago, Wrexham owners Ryan…Read More

For thousands of years, and as recently as the 1930s, phrenology was seen as a useful proxy to judge someone’s character.

Carefully charting the bumps on someone’s head, along with the slope of their forehead and other telltale signs was seen as a thoughtful and proven way to determine whether someone was creative, honest or empathic.

Even with the nutty pseudoscience we are all surrounded by, it’s pretty easy to tell that this is nonsense.

And yet, we want proxies so badly, we embraced this idea for centuries, despite a lack of evidence.

We engage in this soothsaying search for proxies every time we do a job interview with someone. Unless we’re interviewing for people who have interviewing as their job, there isn’t a lot of evidence that doing a great job in the interview means you’re going to do a great job.

False proxies are expensive. They also create significant social and moral hazards.

Perhaps hanging up this poster is a good way to remind us not to fall into that trap.

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Last April, Donald Trump sat for a deposition in the offices of Letitia James. The New York attorney general had filed a civil fraud case against the former president, alleging he’d inflated the value of his assets to secure favorable loans and tax benefits. In seven hours of testimony, Trump held forth about everything from…Read More