The legacy news publisher Newsweek has hired Kevin Gentzel as its global chief commercial and growth officer, a newly created role, where he will report to chief executive Dev Pragad, Adweek has learned. Gentzel began the role Wednesday. In the position, he will oversee all lines of revenue across the Newsweek portfolio, including advertising, partnerships,…Read More
The identities that make up a community, like Latinx, are nuanced. But that’s a truth that marketers, trained to think in targetable cohorts, haven’t always adhered to. Here to help marketers make smarter choices in reaching Latinx audiences is NGL Collective, a group that has a number of owned and operated media channels like Hispanicize,…Read More
Kevin O’Brien Allen, now just shy of his 40th birthday, is serving a life sentence for selling $20 worth of cannabis to a police informant. His 2014 conviction, for which he’s currently held in the Louisiana State Penitentiary at Angola, has become a cause c?l?bre for criminal justice reform advocates. Allen’s case and the measure…Read More
With nearly four weeks left to this year’s Midterm elections, slated for Nov.8, advertising is at full throttle. But political marketers are missing an opportunity to target more nuanced audience segments. Consumer intelligence firm Resonate found a majority of these missed audiences, also known as independents, live in the moderate middle of Democratic and Republican…Read More
It’s a sunny time for solar power — and for good reason: it’s abundant, renewable, and sustainable. As the world is turning towards alternative energy sources, solar is the fastest growing renewable. In fact, it accounts for over half of the 302GW of renewable capacity installed internationally in 2021. But there’s still a long way to go. And one sector that solar can have a seismic difference? Consumer tech. Swedish deeptech startup Exeger entered this space in 2009, with the vision to harness solar energy for consumer electronics and make battery life woes a thing of the past. Now, 13…
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Without a doubt, the world has become more connected, noisier and more complex. But along the way, we’re still applying our instincts from a century ago, from a planet of villages and different expectations.
Rhetorical questions worth considering as we think about what’s normal. Where does here end and there begin? Is there a line between freedom and responsibility?
Is it okay to:
Drive at 80 mph in a school zone?Smoke on an airplane?Spam a list of email addresses?Use a gas-powered leaf blower?What if it’s against local regulations?Shoplift?Pirate an ebook?Ride a scooter on the sidewalk?Aggressively market addictive painkillers while concealing the dangers?Send kids to a school where they don’t learn to read or write?Dump garbage from your factory into the river? The atmosphere?Play loud music at midnight in your apartment?Not get a polio vaccine for kids?Actively fund construction on a new coal plant?
No right answers, but urgent questions at scale.
Arguably Britain’s greatest athlete, Andy Murray achieved what generations of tennis players before him couldn’t: win three singles Grand Slam tournaments, Wimbledon in 2013 and 2016 and the U.S. Open in 2012, and two Olympic Gold Medals in 2012 and 2016. The 35-year-old Scot has been knighted for his services to tennis and charity in…Read More
Certain streaming platforms have been off-limits for advertisers. But that’s about to change as Netflix and Disney+ put the finishing touches on ad-supported services. Their AVOD (ad-supported video-on-demand) rivals are also hopping on board and debuting increasingly innovative and interactive formats. The goal for all platforms, no matter their strategy, is to attract and retain…Read More
As we gear up for the holiday season, there’s no denying we are entering Hallmark’s primetime. With its widely known Countdown to Christmas programming, the channel will bring the holiday spirit to homes across the country with feel-good, inclusive storytelling. During a time when audiences are overwhelmed with no shortage of channels, platforms and services…Read More
With increased competition and enhanced marketing tactics, content creators need to be innovative and develop multiple options for streaming in order to effectively engage consumers. As one of the biggest players with multiple platforms, Paramount is focused on a streaming-centric future. “We could not be more excited about the future of streaming,” said Tom Ryan,…Read More
