Business

We’ve gotten so hung up on famous that it’s easy to forget that there are two kinds of renown.

Being known for lowering the standards of discourse, cheating, or whining is a choice, but why would you trade your reputation to become infamous?

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The thought of espionage usually conjures quirky high-end gadgets, like umbrellas that turn into lasers and x-ray glasses, misty morning clandestine meetings, or high-speed boat chases in exotic locations and elaborate disguises. Today, the reality might be much less sexy — but way more effective. State-sponsored hackers have 9-to-5 jobs, just like the rest of us. They have offices, vacations, and chit chats in the coffee room. But from behind their computers, they’re running campaigns to infiltrate systems across the world capturing sensitive data from governments, companies, critical infrastructure, or even individuals who could have access to this data. “We…

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The European Union’s AI Act entered into force yesterday. It is the world’s first comprehensive regulation for artificial intelligence. First agreed upon in December 2023, the law is applying a risk-based approach. The strictest measures only apply to “high-risk” systems, including tools related to employment and law enforcement. The regulation entirely prohibits AI systems deemed “unacceptable,” such a social scoring or police profiling. For “minimal-risk” AI, such as spam filters, there are no additional requirements. For “limited-risk” systems like chatbots, companies need to inform users that they’re interacting with AI. The Act also introduces a special set of rules for…

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Following a star-studded event in May, Disney has wrapped its upfront negotiations. The entertainment media company saw the overall revenue and volume of its commitments grow 5% year over year, according to the company. It declined to share whether CPMs had risen or fallen. “Disney’s unrivaled storytelling paired with our unparalleled ad technology and data…Read More

Google has been accused of exploiting a regulatory gap to terminate a startup’s access to the Gmail API. London-based Gener8 said the API is “critical” to its business. The company offers people control of the data that the likes of Gmail harvest. Users can then monetise their information. Thousands of firms already harvest and sell this data. That’s how Google became the fourth most valuable company in the world. Gener8 promises to take the power back. The startup has built an app that shows users the data that businesses have about them. They are then offered two options. One prevents tracking from third-party companies.…

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The Olympic Games Paris 2024 have arrived; a two-and-a-half-week festival of sport and an enormous stage for many of the world’s biggest brands. Poised to be the most-watched summer games in years, in the marketing world, it will be all Olympics all the time for the next few weeks. Prepare for the thrill of brand…Read More

As Vice President Kamala Harris inches toward securing the Democratic nomination for the nation’s top office, both parties are pouring more dollars into advertising. The Harris campaign has debuted its first major push into paid media since President Joe Biden exited the race on July 21. The $50 million ad buy is set to run…Read More

A few days into the 2024 Paris Olympics, The Trade Desk has shared new statistics with buyers that showcase the effectiveness of the first programmatic offerings for the games, according to a leaked Trade Desk document seen by ADWEEK. The Trade Desk verified the accuracy of the document. According to the document, Trade Desk clients…Read More

Toilet paper advertising seems to be having a renaissance. The latest addition to the canon is a catchy song from a musical trio of women called the Quilted Queens. Dressed in matching white quilted jackets that read “Keep it quilted,” the queens have one mission behind their spirited performance: to share the gospel of comfortable…Read More

Retail media has transformed the advertising landscape, and ADWEEK has launched a new channel dedicated to it. We’re now poised to demystify it for both buyers and sellers and reveal everything about its major players and those who are striving to be major players. Lauren Johnson, who covered this sector extensively at Business Insider, will…Read More