Business

This is T-Mobile’s second major partnership with a news operation recently.Read More

This post was created in partnership with HubSpot Marketing is undergoing one of its most dramatic shifts in decades. As AI upends traditional discovery channels and rewrites the rules of […]Read More

This post was created in partnership with Cognitiv In marketing, AI is most broadly known for developing creative assets and saving teams valuable time. But given the wealth of available […]Read More

This post was created in partnership with OMD In an era where AI can accelerate entire workflows in seconds, the pressure to integrate the technology is omnipresent. But brands are […]Read More

This post was created in partnership with Ibotta Real-time data and AI are transforming the grocery aisle. How? Brands must deliver the right offer to the right shopper at exactly […]Read More

The social giant is breaking into podcasting with a creator-driven network powered by iHeart’s massive audio reach.Read More

Seth Seiders, (Al Capone’s accountant) wrote a book about the “pivot man.”

This is a key function in industrial organizations, bureaucracies and any organization with more than thirty people.

It’s someone (often not a ‘man’) with a boss and with employees.

In our modern world, this person goes to meetings. That’s their job. The company can afford to pay them well and give them resources to help keep things in sync.

Pivot people rarely make decisions and they don’t make widgets. They have influence, but their real work is in the pivoting part. Bringing human energy to the art of coordination.

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Restaurants, insurance companies, and auto dealerships can zero in on potential customers.Read More

The campaign, created in partnership with Conscious Minds, brings a sense of comedic levity to the increasingly heated DSP space.Read More

Taika Waititi directs Disney’s magical holiday ad about a girl’s doodle coming to life.Read More