Business

A teaser shows the millennial favorites warming up for a larger-than-life Big Game comeback.Read More

Precision requires producing the same results each time. Repeatable, measurable, dependable.

Accuracy means hitting the target.

The only way to consistently be accurate is to be precise.

But there are plenty of precision methods that don’t yield the most desired outcomes.

Simon Winchester’s book on precision is magnificent. As we enter a new age of automation, understanding the thrills and costs of previous revolutions adds a useful perspective.

And you’ll learn about the person who invented shoe sizes as well as the time Queen Victoria hit a bullseye with a rifle.

The world we live in is recent, and was created by a revolution in precision. We’re still working on accuracy.

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The marketing chief will oversee brand, social, growth, and more for the buzzy SPF business.Read More

Dove has begun connecting with customers on a different wavelength: music.Read More

G2 acquires Capterra, Software Advice, and GetApp from Gartner G2 has completed a major acquisition by purchasing three of the world’s most influential software discovery platforms from Gartner. The move significantly reshapes the global B2B software reviews market and strengthens G2’s position in how companies evaluate and buy software. Noora Saksaa appointed CEO of Slush Slush, one of Europe’s most influential tech and startup events, has named Noora Saksa as its new CEO. The leadership change signals a strategic shift toward expanding Slush beyond its annual event and building a year-round global founder platform. France moves public sector away from…

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The software industry is increasingly questioning the growing influence of G2 following its agreement to acquire Capterra, Software Advice, and GetApp from Gartner. The deal, announced in late January and expected to close in Q1 2026, consolidates several of the most influential B2B software discovery platforms under a single owner . How big is G2’s footprint after the acquisition? According to G2’s own disclosures, the combined group will host around 6 million verified software reviews and reach more than 200 million software buyers annually across thousands of categories. Individually, the platforms already commanded significant scale: G2 reports over 3 million…

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‘Generational Greatness’ debuts at Grammys as brand turns its focus to women.Read More

This is the hallmark of projects that turn out to be worth doing.

The trouble might be a symptom that we’re onto something that others don’t care enough to do.

And the things that are obviously worth doing are probably already being done.

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For some brands, ad testing starts as early as February 6.Read More

We are all familiar with the subscription economy, and it certainly works as a reminder of the COVID-19 pandemic, when we were all hooked on our TVs watching Netflix or listening to our favorite music artist on Spotify. Despite how modern it seems to be, the truth is that the subscription economy has been around for some time, surprisingly dating back to around 1800, with the first magazine subscriptions, or the subscriptions for fresh British milk, around 1860. Over the years, the of subscription-based companies has turned the subscription model into an ideal business strategy since it provides unique benefits.…

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