Americans who count themselves as members of the LGBTQ+ community number some 20 million people, according to the Human Rights Campaign. And today, reflecting on the elaborate, glamorous and consummately clever commercial work on display during Super Bowl 57, a good many of them are probably wondering: Where were we all? Because while this year’s…Read More
Valentine’s Day is Feb. 14, and to celebrate, Instagram released a “Valentine’s Day” chat theme that adds hearts in different shades of pink to a conversation’s background. Our guide will show you how to use the “Valentine’s Day” chat theme in the Instagram mobile application. Note: These screenshots were captured in the Instagram app on…Read More
Ahead of Valentine’s Day Feb. 14, Messenger released a Valentine’s Day chat theme that adds a heart background to conversations. When this theme is activated, the conversation’s emoji will automatically switch to the Two Hearts emoji. Our guide will show you how to use the Valentine’s Day chat theme in the Messenger mobile application. Note:…Read More
The EU has announced the three winners of the European Social Innovation Competition (EUSIC), which seeks to find pioneering solutions to societal challenges. The 2022 challenge, named “the future of living,” was designed to attract participants who can advance the affordability, sustainability, and re-invention of European housing districts. “Social innovation is crucial to increase resilience and support the transformation of our economies, while putting people first,” Hubert Gambs, the Commission’s Deputy Director General for Internal Market, Industry, Entrepreneurship, and SMEs, said. “With this competition, which celebrates its tenth edition this year, we support social innovations that will bring social, environmental,…
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Super Bowl ads have long been the biggest spots of the year for brands, the ones that set the tone for their annual performance and beyond. Brands like Coca-Cola, Budweiser and Frito-Lay have made the Big Game their big showcases, with mostly winning results. Memorable spots have ranged from Mean Joe Greene tossing his jersey…Read More
EDO scored the performance of every national Super Bowl LVII ad airing based on the measure of incremental online engagement for a brand or product immediately following the airing. Each airing is indexed to the median-performing in-game Super Bowl spot (Engagement Index = 100) to easily compare the relative impact of each ad on online…Read More
The hosts and producers of our weekly podcast Yeah, That’s Probably an Ad had a late Sunday night capping off another Super Ad Sunday. Co-hosts Shannon Miller and Luz Corona are joined by an all-star panel of guests which includes Adweek’s audience engagement director Jess Zafarris, senior TV reporter Mollie Cahillane and senior producer Al…Read More
For all the millions of dollars spent on procuring superstar talent to appear front and center during this year’s Super Bowl ads, audiences have voted a spot about the life of a dog and its owner as their favorite for this year. According to the USA Today Ad Meter, presented by Kia Motors, the most…Read More
It’s no secret that the Netherlands is a European leader when it comes to the tech and startup sectors. The country attracted €1.8bn in investment in 2021 alone, more than double the €790m raised in 2020. While many people think of Amsterdam as the country’s startup capital and a global tech powerhouse — and with success stories like Adyen, MessageBird and Mollie, they’re not wrong — the Netherlands’ lesser-known cities are becoming favorites amongst expats who want to be part of the country’s dynamic tech scene, without the hustle of big city life. Take Groningen. Known as the country’s “capital of the…
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Alaska Airlines in October named VaynerMedia Los Angeles its U.S. media agency of record, following a competitive review that began in July 2022. The agency began work with the carrier at the beginning of this year, and has been focused on planning and honing its strategic vision since then. The partners’ first regional campaign, focused…Read More
