The executive behind global campaigns for hit shows such as House of the Dragon, The White Lotus and The Last of Us didn’t even plan on a career in marketing. Pia Barlow, evp of originals marketing at HBO Max, has been in the business for 18 years. But long before that, she first began her…Read More
People shopping for everything from shampoo to furniture to life insurance look different today than they did a decade ago. Between 2010 and 2020, the percentage of U.S. residents who identify as white fell from 63.7% of the total population to 57.8%, according to the Census Bureau. With more of everybody else, marketers have an…Read More
The WWE wanted to bring back brooding superstar Bray Wyatt for the first time since July 2021. PepsiCo sought to resurrect its Pitch Black flavor of Mountain Dew, which had been dormant since 2019. Tag teams have formed under far flimsier premises. Almost a year before WWE’s Royal Rumble on Jan. 28, WWE and PepsiCo…Read More
Any company can launch programs and blast out marketing and social media messages for February’s Black History Month–as well as Pride Month, Hispanic Heritage Month or other similar periods of DEI recognition. But if the brand isn’t creating change within its workforce, policies, customer interaction or overall culture, it’s “writing a fiction story,” according to…Read More
For more than a decade, performance marketers distinguished themselves with their skill in stringing together the perfect set of keywords for Google or picking the right attributes for a likely-to-purchase audience on Facebook. But as both platforms lean more heavily into automation, marketers say these skills are becoming less relevant, in favor of chops in…Read More
If there’s a single Italian recipe that generations of cooks fuss and disagree over with equal relish, it’s tomato sauce. Do you use fresh tomatoes or canned? Olive oil or butter? Let it simmer for an hour or a day? It always depends. If there’s any agreement among foodies about marinara sauce, it’s probably this:…Read More
What makes your brand worth listening to? It’s all about the story your brand is telling–and how. In this episode of Let’s Talk About Brand, we sit down with Scott Newman of branding agency work x work and the audio storytelling festival On Air Fest to discuss the importance of telling your brand story through…Read More
AMC Networks is switching things up ahead of the upfront. Top line Today, the company announced a strategic reorganization of its commercial revenue group, giving additional responsibilities to key leaders and creating new teams focused on sales and pricing/planning. The leaders taking on expanded roles in the reorganization will be heavily involved in driving upfront…Read More
The privately held publisher The New Republic, a 109-year-old title that offers leftist political analysis and reporting, has hired Michael Caruso as its chief executive officer and publisher. Caruso begins the role Tuesday. The appointment fills a chief executive position left vacant since 2016, when owner Win McCormack purchased the title from Facebook cofounder Chris…Read More
Your opinion doesn’t matter. Mine doesn’t either. Not really. Because opinions don’t drive business results. In fact, opinions often mislead. They can be like a head fake, as football coaches call it. Those coaches teach defenders to ignore the runner’s head and focus on the hips, because the hips don’t lie–the runner is heading where…Read More
