Texas-Loving Tecovas Follows Up Super Bowl Ad With a 14-Minute Film
Is underwriting a movie as effective as product placement?Read More
ADWEEK’s AI Power 50: Shaping the Next Phase of Advertising
The leaders driving innovation and adoption of artificial intelligence tools within the marketing and advertising industry.Read More
Telemundo Kicks World Cup Marketing Into High Gear: Sweeping Coverage, New Campaign
Telemundo reveals 700 hours of coverage, 104 matches, and a new campaign to reach viewers.Read More
Paramount Scores a Top Sports Ads Exec From Amazon Ahead of Upfront
Amazon Ads confirmed Danielle Carney has left the company.Read More
Popular (and good)
Popular is easy to measure. Good, not so much.
Setting out to make something popular requires only a focus on the crowd and on the moment. Most pop music is popular simply because that’s what it was built to do.
Good work can be good without being popular. And so the two goals aren’t easily aligned.
It helps to begin by becoming comfortable with what good feels like to you. Because conflating it with popular is a trap.
Merrell Bets a More Democratic Outdoors Can Set It Apart From the Competition
Merrell, the footwear brand known for its hiking boots, wants to democratize the outdoors with the first global brand platform in its 45-year history.Read More
From Adthena to Profound: These 6 Hot GEO Startups Are Shaping the Future of AI Shopping
Firms are battling to help brands understand how people find and buy products.Read More
EXCLUSIVE: Meta Is Building Tools to Chase More Retail Media Budget
Meta is testing tools designed to improve retail media campaigns that run on Facebook and Instagram.Read More
3 Big Challenges Holding Back AI Commerce
Three big problems retailers, AI firms, and industry trade orgs need to work out to pave the way for AI-powered commerce.Read More
Plurio Raises $3.5 Million to Bring Agentic AI to Performance Marketing
The startup predicts outcomes from early signals and executes budget and creative changes across channels.Read More