EXCLUSIVE: Media Buyers Are Being Pushed to Switch to The Trade Desk’s Kokai—and Hitting Glitches on the Way
Advertisers say they can no longer create campaigns in the Solimar interface as The Trade Desk looks to sunset itRead More
Uncovering Hidden Profits in Experiential Marketing With Wheels Up’s Kristen Lauria
Plus, building trust with ultra-high-net-worth clients.Read More
The Smartest Way to Grow on TikTok in 2025
Are you struggling to get views on TikTok? Wondering how to escape 200-view jail and start growing your audience? In this article, you’ll discover how to understand and leverage the TikTok algorithm to create content that gets views, builds an audience, and drives business results. Why Understanding the TikTok Algorithm Matters for Growth Understanding the […]
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Pop Mart Shoots for Global Stardom as Labubu Heads to Thanksgiving Parade
With a Thanksgiving parade float and Labubu movie in the works, Pop Mart wants to become a global entertainment powerhouseRead More
Hard work and goodwill
The other day, Tom Cruise gave a long acceptance speech.
But unlike every other speech of its kind, there were no notes. No rambling. No false starts. He did what he always does–he outworked everyone else. It must have taken weeks to write, rehearse and edit this performance. And then he intentionally added a layer of awards-show stiffness to make it seem real.
Beyond this, unlike most speeches of its kind, it’s all about the people in the room, not the winner.
It’s not that different from the extraordinary performance I linked to yesterday, from Dani Daortiz, the world’s greatest living card magician.
Dani practiced 100 hours for every minute of this apparently impromptu performance. And unlike the arrogance used to create tension by many magicians, Dani appears to be just as amazed as the others at the table.
Apparently, there’s always room for someone who is willing to work harder and be kinder than just about everyone else.
Walmart’s Ad Business Continues to Accelerate, Growing 53% in Q3
The retailer will move its stock listing from the NYSE to Nasdaq.Read More
Bradley Cooper Keeps Fighting Uber Eats’ Football Conspiracy
Bradley Cooper won’t give into Uber Eats’ conspiracy that football was just invented to sell food.Read More
The Grinch Hijacks McDonald’s Mischievous Holiday Campaign
Dr. Seuss’ green menace stars in McDonald’s holiday campaign.Read More
Ex-Sonobi Exec John Donahue Launches Programmatic Algo Startup Backed by The Trade Desk
Biddable Assets’ platform integrates brands’ live sales data to create tailor-made media optimization algorithms.Read More
Marketing’s Obsession With the 10% Comes at the Expense of the Other 90%
When I look at consumer spending patterns in this country, one statistic hits hard: the top 10% of households – those earning $250,000 or more annually—account for nearly half of all consumer spending. This isn’t just a number; it’s a reflection of a system that too often leaves communities on the margins.Read More