With Netflix Out, Paramount and WBD Could Reshape TV Advertising
Paramount and Warner Bros. Discovery are poised to shake up the ad industry, but not without clearing some hurdles.Read More
What’s CNN’s Future Under Paramount Skydance?
CNN staffers are reportedly apprehensive following the news that they will be part of Paramount Skydance.Read More
Why Adidas Originals Brought Samuel L. Jackson and His Superstars Back for Chapter Two
Marketing boss Annie Barrett wants to build on the ‘halo’ effect from Jackson’s first ads.Read More
Justice and luck
Orson Welles may have said, “Nobody gets justice. People only get good luck or bad luck.”
I think it’s more productive to imagine that “Justice is how society deals with luck.”
Good and bad.
Ads of the Week: 8 Campaigns That Caught Our Eye, From American Eagle to Dove
American Eagle, Liquid Death, Spotify, Dove, and others were behind this week’s most notable ads.Read More
Saucony’s 4-Minute Ad Celebrates the Community in Solo Running
The campaign pushes for emotion over performance.Read More
Show’s Over: Netflix Declines to Up Offer After WBD Chooses Paramount Bid [UPDATED]
Netflix is out after WBD calls Paramount bid ‘superior.’Read More
Week of Feb. 16 Cable News Ratings: Across-the-Board Declines
MS NOW fell by single digits outside of the primetime demo.Read More
Week of Feb. 16 Morning News Ratings: Today Remains No. 1 Despite Losing Viewers
CBS Mornings saw double-digit growth in the prized Adults 25-54 demo.Read More
Week of Feb. 16 Evening News Ratings: World News Tonight Sees Growth
NBC Nightly News remained the No. 1 broadcast in the Adults 25-54 demo.Read More