Business

Disney had the largest share increase, with all of its properties recording month-to-month increases.Read More

The deal measures the MovieSphere FAST channel and MovieSphere Gold digital network.Read More

The publisher, which cut 40% of its staff this spring, has shifted from seeking new funding to weighing acquisition offersRead More

Of course, a book with a title like this gives us pause–when we think of marketers, we don’t ordinarily think about Jerry, Phil, Bobby and the rest of the crew.

But that’s one reason why the insights are so profound.

Marketing isn’t hype or hustle or scamming. It’s not spam or manipulation either. We already have words for those things.

Marketing is the generous act of showing up with a true story that helps people get to where they’d like to go.

And the stories are at the heart of what we think of when we consider the Dead. The intentional choices. Choices about fans, tours, records, the radio and most of all, the community. Work that matters for people who care.

While it’s tempting to make every marketing lesson about Apple or Starbucks, it’s the lessons we learn from the Grateful Dead that are most applicable to a typical project. The smallest viable audience, the purple cow, the tribe and the persistence to build an actual brand, not just a logo.

The thing is, these aren’t marketing secrets. They’re marketing choices.

Instead of making average stuff for average people, the Grateful Dead decided to focus on the people who wanted to get on the bus.

The book is highly recommended. You can even listen to music while you’re reading it.

Also worth a read: Lose Your Mind, a useful take on creativity.

PS This is Strategy is 50% off this week.

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The former WPP chief will lead Kantar Media’s newly independent board.Read More

Uber’s first national holiday ad continues its push into U.S. suburbiaRead More

Unconditional approval means the deal has cleared its final regulatory hurdle.Read More

The most useful definition of quality: It meets spec.

The hard part isn’t putting in enormous effort to somehow beat the spec.

The hard part is setting the spec properly.

If you’re not happy with the change you’re making and the customer experience, change the spec.

And when you meet spec, ship the work.

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The worst sort of powerlessness happens when we’re seduced into doing it to ourselves.

• Waiting to get picked
• Repeating and rehearsing negative self-talk
• Only choosing from the available options
• Refusing to do the reading
• Not having a budget
• Not having a timeline
• Avoiding new ideas
• Undermining your own work
• Seeking useless criticism
• Avoiding useful feedback
• Having a tantrum
• Focusing on the short term
• Avoiding generous connection

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A court will now determine the structural and behavioral changes Google must make to remedy its illegal adtech monopoly. Read More