Peter Thiel-backed AI Startup Sentient Pitches Itself More Transparent than OpenAI and Perplexity
“Brands won’t just compete on campaigns, they’ll compete on algorithms in the future.”Read More
Snapchat Expands Agency Partner Program to Woo More Media Buyers
Snapchat has expanded its Agency Partner Program with new tiers and tools to attract more media agencies and strengthen its ad business.Read More
That might be the wrong question
“Will it work?”
Along the way, we’ve been pushed to load our decisions with a need for certainty. It’s easier, it seems, to not try than it is to fail.
But the question, “is it worth trying?” unlocks possibility.
A surgeon in the middle of an operation should probably not experiment with an untested technique. But a writer, a leader or a musician can make that question part of their craft.
It’s the only way we learn.
Stagwell Appoints John Kahan as First Chief AI Officer
Stagwell has appointed John Kahan, former Microsoft and IBM executive, as its first Chief AI Officer.Read More
The day a Russian missile hit a Ukrainian tech giant
Every entrepreneur has to overcome obstacles, but few have faced the challenges of Oleksandr Kosovan. As the founder and CEO of Ukrainian scaleup MacPaw, Kosovan runs his business in a country under invasion. The company has even been hit by missile barrages. As relentless Russian bombing and shelling pummel Ukraine, his team presses on with their work. In October, they released a new version of CleanMyMac, MacPaw’s flagship maintenance and optimisation product. “It was completely developed during the war,” Kosovan tells TNW on a video call from his home in Kyiv. The software earned rave reviews. But two months later,…
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After The Mill’s Shutdown, 30 Ex-Staffers Join Thinkingbox’s The Heist
More than two dozen former employees of The Mill, the production studio that shut down in February, have joined creative company Thinkingbox to expand its post-production division The Heist.Read More
Is the Collapse of SEO About to Cause CPM Inflation?
AI and LLMs are popular precisely because they get people answers and information faster than clicking around.Read More
Consumer Sentiment Plummets Heading Into Trump’s Tariff ‘Liberation Day’
There has been a deceleration in overall spending during the past two months compared to the same period last year.Read More
Mark Read’s Pay Hit, DEI Silence, and Other Key Takeaways from WPP’s Annual Report
Four things you may have missed from the 2024 edition.Read More
PayPal Is Launching Its Ad Business in the UK
The payment company rolled out the US division in October.Read More