As Economic Challenges Persist, Your Brand Can Still Innovate
Limiting your competitive analysis limits your understanding of potential threats—a mistake you can’t afford to make.Read More
How to Build a Minecraft Movie Marketing Campaign
Minecraft is the latest property to ride the wave of video game adaptations.Read More
Three Offices Unite to Form West BBDO
BBDO has merged its Los Angeles, San Francisco, and Dallas, TX offices under the name West BBDO.Read More
Creating Brand Impact That Lasts Beyond the Moment
This post was created in partnership with Cirque du Soleil Key takeaways Brands are no longer content with one-off activations or fleeting impressions. They want partnerships that spark deeper connections, […]Read More
NBCUniversal and Jeep Rev Up a Partnership For The Real Housewives of Beverly Hills Reunion
Jeep is the first official auto sponsor in Real Housewives franchise history.Read More
Harry’s Plays With Action Movie Tropes as the Brand Gets a Makeover
Harry’s amps its media spending, revamps its packaging and launches a new campaign with Zulu Alpha Kilo New York, Mythology and Collins.Read More
Meta Lands Multiyear Sponsorship Deal With UFC
Meta becomes UFC’s first official fan technology partner.Read More
Autumn Jones Named News Director at WKMG in Orlando
Jones comes from WFTX Fox 4 in the Fort Myers-Cape Coral-Naples areaRead More
Telemundo 48 in San Jose Hires Orlando Peña Aurquia as Meteorologist and Climate Reporter
His first day will be Monday, April 14.Read More
Craig Ford Retires from WTVA in Tupelo After 25 Years
Ford was the assistant news director and anchor at the Tupelo, Mississippi ABC and NBC affiliate.Read More