Commerce Unleashed: Powered by Creators, Fueled by Data
Inmar Intelligence is pioneering deep data analysis as a way to develop authentic partnerships between creators and brands.Read More
Danone Is Redefining the Influencer Marketing Playbook
At a time when culture moves quickly and content is ubiquitous, Danone is redefining the marketing playbook along with Linqia, its agency of record and one of the largest influencer agencies in the world.Read More
U.S. Ad Agency Employment Dips As Overall Job Market Grows
Employment is down nearly 4% from its peak two years ago.Read More
OpenAI CMO to Take Leave Following Breast Cancer Diagnosis
Meta’s former CMO, Gary Briggs, will serve as interim head of marketing at OpenAI Read More
BBH Wins 7UP and RC Cola After Keurig Dr Pepper Shuts In-House Shop
The news comes on the heels of Keurig Dr Pepper dissolving Liquid Sunshine, in May. Read More
On burning bridges
Building a bridge is far more difficult than maintaining one.
While it’s tempting to imagine that we’re always racing forward, it’s far more likely we’ll benefit from traveling over this bridge again one day soon.
Disney’s Phineas and Ferb Returns to Take Over Summer in Immersive Campaign
Disney’s national Phineas and Ferb campaign included a two-prong approach to reach both kid and adult fans alike.Read More
Amazon Adds Private Auctions to Prime Video, Trading Cost for Guarantees
With the offering, marketers can now buy Prime Video inventory without a fixed CPM.Read More
1 Million Fans Entered Dr. Squatch’s Sydney Sweeney Bathwater Soap Giveaway
The soap will retail for $8 a pop.Read More
What People Don’t Get About the ‘Got Milk’ Campaign
The Price of Milk will have its world premiere at the 2025 Tribeca Festival.Read More