GLP-1 Weight Loss Drugs are Disrupting Brands. The Vitamin Shoppe Is the Latest Chasing the Upside
The Vitamin Shoppe stocks 6,000 items. GLP-1 complements are the latest to join them.Read More
Re/max Launches Its Ad Business to Pitch Advertisers Data About Movers
The new media network gives advertisers access to property buyers, sellers, and perusers.Read More
Humanize Your Brand to Build Bridges Across Deep Divides
Make people feel like they can actually do something about a problem.Read More
Monday, May 12 Evening Cable News Ratings: The Five Crosses 4 Million Viewers
Hannity and Maddow were separated by a little over 500,000 total viewers at 9 p.m.Read More
Sunday, May 11 Evening Cable News Ratings: Eva Longoria Leads the CNN Demo
Eva Longoria: Searching for Spain is a hit with CNN’s Adults 25-54 crowd.Read More
Saturday, May 10 Evening Cable News Ratings: Life, Liberty & Levin and The Big Weekend Show Split the Ticket
Life, Liberty & Levin finished first in total viewers, while The Big Weekend Show claimed the demo.Read More
YouTube Extends Partnership With NFL, Expands Shoppable CTV at Brandcast
YouTube expands shoppable and NFL partnerships at upfront.Read More
Liz Bishop to Retire From Albany Station After More than 50 Years
Bishop started working at the CBS affiliate in 1973Read More
From Mending Fences to Leading Through Crisis, Marla Kaplowitz Reflects on Her 4As Legacy
When Marla Kaplowitz first took the helm of the American Association of Advertising Agencies (4As) in 2017, she had a clear expectation: three to five years of leadership, then a […]Read More