In this episode of the Marketing Vanguard podcast, host Jenny Rooney interviews Chris Bellinger, chief creative officer of PepsiCo Foods. Chris discusses his unique journey from agency life to becoming PepsiCo Foods’ first CCO, managing an extensive brand portfolio including Quaker, Frito-Lay, and numerous other household names. He shares insights on defining creativity in a…Read More
Work on climate problems is actually about efficiency.
It’s easier and cheaper to avoid sloppiness and side effects than it is to clean the mess up later. And energy sources that don’t burn become cheaper over time. The investment in getting started pays off in cost, health and organizational efficiency.
Organizing for empathy can be about market share and effectiveness.
When we acknowledge that the people we’re teaching, leading or selling to see the world differently than we do, we can improve the user experience and deliver better results. Successful leaders serve the people they lead.
Finding resilience and diversity can be about productivity.
There are no all-tuba orchestras, because the mixture of skills and tones in an orchestra is what creates the music. Instead of wasting talent and resources, we can engage with communities and viewpoints ready to produce value. Fairness and opportunity reduce friction, build trust and enhance innovation.
It’s tempting to focus on how much we need to improve, but it’s helpful to show others how the improvements will help them.
Better is possible, and it helps to agree about what better looks like.
[Two pictures, one from NASA 60 years ago, and one from Google Earth just now… names help us see, and seeing helps us create.]
The potential of using artificial intelligence in drug discovery and development has sparked both excitement and skepticism among scientists, investors and the general public. “Artificial intelligence is taking over drug development,” claim some companies and researchers. Over the past few years, interest in using AI to design drugs and optimise clinical trials has driven a surge in research and investment. AI-driven platforms like AlphaFold, which won the 2024 Nobel Prize for its ability to predict the structure of proteins and design new ones, showcase AI’s potential to accelerate drug development. AI in drug discovery is “nonsense,” warn some industry veterans.…
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Bringing back Grimace for his birthday in 2023 had such a positive effect on sentiment about McDonald’s that the fast-food giant decided to go further down the family tree. The return of the Shamrock Shake also marks the return of Uncle O’Grimacey, with the hopes that the purple character and his green uncle will not…Read More
The numbers $4.3 billion — Omnicom Group’s 2024 revenue, an increase of 5.2% year-over-year. Growth was led by media and advertising across all geographies, particularly in the U.S. $15.7 billion — Omnicom’s Q4 revenues, up 5.2% organically year-over-year. 3.5% – 4.5% — Omnicom’s forecasted organic revenue growth for 2025, down from the 5.2% growth it…Read More
The numbers $350 billion — Alphabet’s 2024 full year revenue, up 14% from $307 billion in 2023. $96.47 billion — Q4 revenue, up 12% year-over-year, but below analyst projections. As a result, Alphabet shares dropped up to 8% in after-hours trading Tuesday. The company’s Search and Cloud businesses, respectively, represented the biggest contributors to revenue….Read More
Brave Commerce Live brought together leading voices in commerce to explore the rapidly changing landscape of consumer behavior, technology, and retail strategies. Rachel Tipograph, founder & CEO of MikMak hosted a dynamic panel discussion with Kate Hamill, director and head of industry, retail, and ecommerce at Meta; Veeral Shah, president and CCO of Nestle Health…Read More
Dentsu has appointed Jeff Greenspoon as chief global client officer in the latest change to the agency’s leadership team, it exclusively shared with ADWEEK. Greenspoon has been at Dentsu for over a decade, most recently as chief business officer, Americas and global practice president, integrated solutions. He will continue as Americas chief business officer while…Read More
Consumer engagement has entered a new era where inspiration meets action, and platforms like Pinterest are leading the charge. As a leading visual discovery tool, Pinterest combines creativity, personalization, and commerce to redefine how brands connect with users. In this episode of The Speed of Culture podcast, host Matt Britton is joined by Martha Welsh,…Read More
Cheryl Briske has been promoted to vice president and news director for Fox owned station WTVT Fox 13 in Tampa Bay, Florida. “Cheryl has been a valuable contributor to our ongoing evolution in local news, both in its creation and delivery,” said Jeff Maloney, senior vice president and regional general manager. ” of “She is…Read More
