What the Nielsen and DoubleVerify Merger Means for the Ad Industry, According to Experts
As Nielsen prepares to acquire DoubleVerify, ad industry experts weigh in on everything from cost to transparency.Read More
ESPN and Stavvy Want You to Know ‘Football’s On’ in New Campaign
ESPN is heading to its first Super Bowl and kicking off the NFL season with a new marketing push.Read More
How Tracee Ellis Ross Built a Beauty Brand That Became a Cultural Movement
The challenger beauty brand leveraged culture, comedy, and community insight.Read More
As the crow flies
You’re not a crow, neither is your project.
To get from a village in rural France to Los Angeles, the trip to London might be a tiny fraction of the distance from London to LA, but it takes more than half the time.
It’s easy to imagine that every step in our journey proceeds at the same velocity, but it rarely does. And just because the destination is in sight doesn’t mean you’re almost there…
PS Here is a fifteen-year-old addendum to yesterday’s post.
ADWEEK TV Advantage: World Cup Reveals 3 Marketing Lessons to Add a Real Kick
Samba helps ADWEEK dig into the data behind the trends of the 2026 FIFA World Cup.Read More
Ads of the Week: 9 Campaigns That Caught Our Eye, From Heineken to Goldfish
Heineken, Goldfish, Audible, Old Navy, Reebok, and more are behind the week’s most notable ads.Read More
Omnicom Wins U.S. Media Account for Ozempic and Wegovy Maker Novo Nordisk
The holding company beat out incumbent WPP for the U.S. account valued at $520 million.Read More
The Trade Desk CEO Jeff Green Says Sluggish 3% Revenue Growth ‘Not a Reflection’ of the Company
The Trade Desk’s revenue growth has dipped to its lowest rate since 2020.Read More
The New LinkedIn Content Playbook: AI, Collaboration, Creator Marketplace, and Out-of-Network Reach
Curious which new LinkedIn features can help your brand reach entirely new audiences? Wondering how to stand out on LinkedIn when AI-generated content is flooding every feed? In this article, you’ll discover how collaborative posts and the creator marketplace work, how a new analytics metric reveals whether your content is breaking beyond your existing network, […]
The post The New LinkedIn Content Playbook: AI, Collaboration, Creator Marketplace, and Out-of-Network Reach appeared first on Social Media Examiner.
The modern library
Is this where books go to die?
There are about 7500 public libraries in the US, and until recently, more than a third of their transactions were for DVDs.
What’s a library for? The media has changed, our needs have changed, but the dynamics of funding, architecture and expectation have largely remained the same.
The modern library is about community, education and access to tools. It creates an aura of possibility and engages with what’s really scarce–possibility, not data.