After a challenging few years for Starbucks, there’s been another change at the top of its marketing department. The coffee chain has hired Verizon Value’s chief marketing officer (CMO), Cheryl Gresham, as its svp, North America marketing. Gresham announced the news on LinkedIn, saying she would now be responsible for finding “innovative ways for marketing…Read More
There’s no need to pontificate about the power of relevant advertising in live moments; the numbers speak for themselves. New research from Magna, the media intelligence and investment unit within IPG Mediabrands, and Sightly, a real-time marketing intelligence and activation company, quantifies the impact of aligning brands with real-time trends during media campaigns. In the…Read More
Swarms of termites–those never-sleeping, constantly-gnawing creepy crawlies–cause $5 billion in damage to American properties each year, per bug experts. And what the tiny pests leave behind is destruction, no doubt, but on closer look it’s also…beautiful? Orkin, in its latest category-defying work, launches a new campaign called “Chewed Art” that turns images of termite damage…Read More
A great intern brings positive energy, a relentless work ethic and doesn’t cost very much. They ask a lot of questions, and the most useful questions will help you see an existing situation with fresh eyes.
Of course, you’ll expect them to make mistakes, and a professional needs to double-check all of their work. If you skip these steps, don’t blame the intern.
You’ve already guessed that your new best intern is an AI like Claude or Perplexity.
Treat an intern with respect and don’t look for experience. You might learn something useful.
Shares in European aerospace and defence companies soared to record highs this week, elevating expectations for the continent’s military tech startups. Britain’s BAE Systems leapt by 9% on Monday, while Germany’s Rheinmetall jumped by 14%. Stocks in Sweden’s Saab, Italy’s Leonardo, and France’s Thales also boomed. By the day’s end, the Stoxx Europe aerospace and defence index had hit an all-time peak. Military tech firms have also been surging. Kate Leaman, chief market analyst at online broker AvaTrade, said these companies have “huge potential” for growth — particularly those with AI-driven solutions. “We’re already seeing a shake-up in the defence sector, with…
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This is TVNewser’s basic cable network ranker and cable news report for the week of Feb. 10, 2025. It was a second straight week of declines by the big three cable news networks in total viewers and the Adults 25-54 demo. The absence of significant breaking news and the continuing coverage of President Donald Trump’s…Read More
ABC World News Tonight is posting gains; however, for the third straight week, the new look CBS Evening News continued to see no viewership growth in total viewers and the Adults 25-54 demo. CBS Evening News was the only evening broadcast for the week of Feb. 10 to experience week-to-week declines. Once again, CBS News’…Read More
After a 15-week drought, ABC News’ Good Morning America returned to the top spot as America’s most-watched morning news program for the week of Feb. 10. This was not a surprise, as GMA had been steadily moving closer to this position over the past few weeks. For example, only 6,000 total viewers separated it and…Read More
ADWEEK is bolstering its Marketing Vanguard platform for chief marketing officers, bringing aboard Liz Kneebone as vice president of community programs and development to lead the effort. Kneebone had been vice president of the Sustainability Collective and global CMO Growth Council at the Association of National Advertisers. In her nearly three years with the ANA,…Read More
Move over, Coca-Cola and Pepsi–the next soft drink duo duking it out to win market share are prebiotic soda makers Poppi and Olipop. The two brands recently ended up in a social media scuffle when Poppi sent 32 full-sized vending machines to big influencers to promote its $8 million Super Bowl ad. Backlash was swift,…Read More
