Business

Reaching more potential buyers, strengthening brand memory, and creating the conditions for sustainable growth.Read More

Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? Wondering how consumer psychology can tell you why your winning ads work and how to repeat that success? In this article, you’ll discover how to use behavioral science and consumer psychology to create social ads by deciding how […]

The post The Secrets of Human Behavior Applied to Social Ads appeared first on Social Media Examiner.

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Friday is almost here! Before you unplug, here’s one last round of insights and updates. Whether you read them now or save them for later, you won’t want to miss these. In today’s edition: AI automation tips Building landing pages with AI 🗞️ Industry news from ChatGPT and Gemini Triggers and Actions: How Automation Tools […]

The post Task Automation Tips, AI-Build Landing Pages, and Industry News appeared first on Social Media Examiner.

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We’re unprepared.

In high school, the quarterback isn’t allowed to call the plays, the actor isn’t allowed to write the lines and the math whiz isn’t allowed to choose what to prove.

We all grew up in the age of compliance (and indoctrination).

The long tail of the internet and the astonishing leverage of AI has made this training much less valuable.

No matter what you do for a living, there’s a machine standing by, waiting for instructions. Instructions from you, if you choose, or from your overlords if you don’t.

And following the playbook isn’t much help, because the world is changing so fast, a playbook is obsolete by the time someone hands it to you.

One reason AI got such a fast start is that it gave people seeking compliance a chance to wait for the AI to tell them what to do next. Quick, cheap answers.

AI gives bosses a cheaper (and often more compliant) alternative to hiring humans to do some tasks.

For those indoctrinated to comply, this is stressful. The stress is due to a desire to get things back to normal, to give them a chance to comply again, but right here, right now, is as normal as things are ever going to get. “Good jobs” are no longer sinecures where success comes from following instructions.

It’s an abrupt change, and winging it is insufficient. Handling this sudden transition alone is too difficult. But we have a chance to find the others, to connect and be part of a cohort that challenges, educates and encourages each other on the path to find a way forward.

We accepted that it was required to spend years being trained to handle a life of compliance. Now we have the chance to lean into the hard work we’ll need to do to thrive in an age of initiative.

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This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. […]Read More

The company says its AI investments are already paying off for advertisersRead More

Juan Tamariz and Wendell Berry recently passed away. Between them, they had more than 170 years of generous contribution.

Juan was a card magician. His students are generally considered the best working in the world today.

Wendell was a farmer and a writer. His essays on non-industrial farming and community-building will resonate for generations.

What each had in common was the patience and commitment to choose depth. To seek out the inconvenient path because it mattered.

Neither traded for easily measured metrics or convenience. Instead, they chose a path and followed it, leaving things better than they found them.

Looking back a century, it’s easy to appreciate this. And yet, each and every day, it requires a recommitment. “Under the circumstances,” it’s tempting to justify the small compromises that corrode our work. The hard part is to realize that we’re not under the circumstances; we are them. We can start today.

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Plus, an in-depth look at Target’s holiday strategy.Read More

The Australian startup is betting that creative is the last part of ad buying left to automate.Read More

After previously targeting $3 billion in ad revenue, Netflix announced it’s expected to hit $2.7 billion for the year.Read More