A five-paragraph note sent out from Guardian US editor Betsy Reed Friday may be one of the most successful subscription marketing messages in the history of online news. (Press Gazette)Read More
On May 21, 2018, a fledging, direct-to-consumer soap brand called Dr. Squatch gambled $18,000 on a YouTube video. Starring comedian James Schrader, the three-minute spot was more of an explainer than an ad, and the writing was more manifesto than marketing. “Listen up! The soap you shower with? It’s sh*t,” barked Schrader, standing in front…Read More
We live in an increasingly noisy world. Social media platforms are swelling exponentially. Advertising spending growth is the highest it’s ever been; same with entertainment, driven in part by the streaming wars and competition from UGC on social media. Meanwhile, design and branding is recovering from a recent Gen Z-fueled maximalism trend that featured loud…Read More
There’s a huge difference between carrying a stethoscope and being a doctor.
And being a clown requires far more than getting a clown suit.
Entrepreneurs with business cards, slick websites and mission statements are confused. That’s not the hard part.
If the costume puts you in the right frame of mind, that’s great. But the hard part is the important part.
Can you list the parts that matter? (hint: they might be the parts you’re avoiding.)
The numbers $40.58 billion: Meta’s Q3 revenue, up 19% YoY, narrowly topping Wall Street’s $40.3 billion estimate. 96%: The portion of Meta’s Q3 revenue driven by ad sales. This is a slight dip from Q2, when advertising accounted for 97% of its $36.5 billion in total revenue. $15.69 billion: Net income, up 35% YoY, or…Read More
Attendees at ADWEEK’s Mediaweek event received news they could use on Monday. The dynamic CNN duo of NewsNight anchor Abby Phillip and chief media analyst Brian Stelter took the stage for a TVNewser-hosted panel exploring the past, present, and future of presidential election coverage on the major cable networks. The panel was a homecoming of…Read More
After nearly 18 years at Pepsi, Todd Kaplan joined Kraft Heinz North America as chief marketing officer in July. He sat down with ADWEEK for video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom, to discuss the early stages of his career. His first job was at Hilton’s Waterfront Beach Resort in Huntington…Read More
From the Democratic National Convention in Chicago to MSNBC Live in Brooklyn, Joy Reid and Alex Wagner have been joined at the hip this election season. With mere days to go until America decides the Oval Office’s next occupant, the duo are headlining the live special Your Power, Your Vote, premiering tonight at 9 p.m….Read More
According to Gary Vaynerchuk, marketers should spend more time developing creative for social media. At ADWEEK’s Mediaweek event, Vaynerchuk, a serial entrepreneur and co-founder of the agency VaynerMedia, spoke with Jenny Rooney, Adweek’s chief brand and community officer. Vaynerchuk said that creative content plays a crucial role in driving reach and providing consumer insights. “I…Read More
This is TVNewser’s basic cable network ranker and cable news report for the week of October 21, 2024. With the presidential election two weeks away, the big three cable news networks focused on politics and were rewarded with high viewership. CNN, Fox News and MSNBC were all up in both measured categories across both dayparts….Read More
