WPP Quashes Breakup Rumors Amid Whispers on the Croisette
Industry execs at Cannes fueled talk of a WPP breakup, but the business is eyeing ‘consolidation, not fragmentation.’Read More
Industry execs at Cannes fueled talk of a WPP breakup, but the business is eyeing ‘consolidation, not fragmentation.’Read More
The Weeknight finished as MSNBC’s top program in the Adults 25-54 demo.Read More
The new IAB framework outlines standard gaming ad formats across key media types.Read More
Cooper Flagg and AT&T schooled brands on NBA Draft values with a Times Square activation centered around the No. 1 pick, his family, and his community.Read More
Boyd said Friday will be his last day at the station.Read More
Subway, U.S. Bank, and Callaway partnered with Netflix on the Adam Sandler movie.Read More
Simon comes from WJZY in Charlotte, where he was the managing editor for a year.Read More
Verbosity is the new brevity.
Google felt like a miracle. We could type just a word or two (“blog“) and it would magically guess what we wanted and take us there.
This shortcut spread from Google to the search built into online shopping as well. How convenient. A few words and done.
AI isn’t like that. In fact, our concision is getting in the way of the insight we’re looking for.
Go to Etsy and search for “white pants” and you’ll get more than 10,000 matches, most of them useless. Instead, type “white pants to wear to a wedding in July in lower michigan for a 30 year old woman” and you’ll get this.
AI systems like Claude and ChatGPT let you attach a PDF or text file to your query. Here’s the useful hack:
Create a document that has pages of background.
Your medical history for example. Include your age and every interaction you’ve had with the medical system, including illnesses and drugs and outcomes. Now, every time you ask a health question, attach the document.
Or, a copy of your resume, work history, letters of recommendation and career goals, all in a PDF. Upload it every time you’re asking for career advice.
It works for business plans, for customer lists and even legal documents. Upload an entire email correspondence, or a fifty page wine list.
AI isn’t impatient, easily bored or distracted.
It’s insatiable.
PS chat GPT knows a shocking amount about you, while Claude starts over every time. Neither promises airtight security, but then again, neither does American Express, Visa or Google…
A new report from the National Advertising Division reveals the trust gap.Read More
The new campaign features collectible cans and augmented reality holograms.Read More