Business

She also alerted viewers that she pre-recorded some content and will still be on the Morning Xtra for the next couple of weeks.Read More

A while ago, I ate in a restaurant that had no menu. The waiter simply walked over to the table and said, “what do you want?” As bold as statement as this is, it made many diners uncomfortable and often led to people ordering without much imagination.

Around the same time, I found myself in an out-of-the-way diner that had an 29 page menu. It took our group a long time to figure out what to order (and then we discovered they were out of just about everything.)

A menu (not just in a restaurant) serves many functions. It’s not simply a list of what you have, it’s also a prompt for what you believe in, want to do or contribute. The menu gives the customer an opportunity to respond, not simply to initiate.

When a prospect asks, “what do you have?” and the answer is “what do you need?” we haven’t made much progress.

Adobe Photoshop is hitting a real menu problem when it comes to AI. Every week, it seems, they announce powerful new features. But they’ve lost whatever coherent menu structure they used to have, and worse, the typical user can’t imagine what to do next.

A disciplined menu structure doesn’t limit user choice, it increases it.

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Criteo’s commerce signals and WPP Media’s Open Intelligence pair up to allow advertisers to enhance reach and effectiveness in CTV.Read More

MSNBC finished in second place in total viewers, and CNN took the No. 2 spot in the demo.Read More

Casual engagement is exactly what keeps your brand from becoming essential.Read More

Proton VPN has become the UK’s most downloaded free app, as Britons rush to bypass a new law requiring users to verify their age before accessing websites hosting adult content.  Proton VPN reported a staggering 1,400% surge in UK sign-ups almost immediately after the Online Safety Act came into effect. It is now Britain’s most downloaded free app, overtaking ChatGPT, according to Apple’s App Store rankings. The Switzerland-based virtual private network (VPN) said in a post on X that the surge in interest has been “sustained.” This contrasts with recent short-term spikes, such as when people in France temporarily lost…

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She’ll also serve as a fill-in weekend anchor for Brenna Weick and Johnny Archer at WCAURead More

Rethink has launched Rethink Design, a formalized global design practice led by Larissa Marquez, to elevate design as a core discipline alongside advertising and expand its integrated brand offering.Read More

He announced his last day on social mediaRead More

He’ll serve as a campaign spokesperson and host of the annual the Clear The Shelters TV special debuting on NBC stations nationwideRead More