Paramount’s advertising division is the latest unit to be hit by layoffs. Deadline understands that layoffs began across Paramount Advertising, which is run by president John Halley, early Tuesday. (Deadline)Read More
Crafting the ideal lede for any news story can be a tough assignment. But NBC News enterprise reporters Mike Hixenbaugh and Jon Schuppe had an added challenge when they had to type the first sentence of their deeply researched investigative piece into a Texas medical school accused of profiting off of unclaimed bodies–a story that…Read More
Air Mail, the cosmopolitan digital media company founded by former Vanity Fair editor Graydon Carter, hired boutique investment bank The Raine Group to explore a sale, according to two people familiar with the matter who spoke on condition of anonymity to discuss a confidential process. (NYT)Read More
According to the latest Media Ad Sales Trend Flash Report from publisher ad management provider Boostr, focused on the first half of 2024, there are many positive ad sales trend lines showing that the doldrums of 2023 might be over–at least for now. (Digiday)Read More
Alexander Payne, the Academy Award-winning director of The Holdovers and Sideways, reunited with his longtime collaborator, actor Paul Giamatti, for a campaign celebrating New York hospital Montefiore Einstein’s Advanced Lung Failure and Lung Transplant Program. Giamatti is known for playing curmudgeons in Payne’s films, but in this ad by independent creative agency Alto, he’s surrounded…Read More
Digital health and wellness platform Noom has appointed a new chief brand officer (CBO) in Rachel Mahoney as it jumps into the off-label weight loss drug market. Mahoney was most recently chief marketing officer (CMO) at Shutterstock. She will now be the architect of Noom’s brand strategy as it continues to add anti-obesity drug offerings…Read More
Unexpected brand collaborations literally have fans covered head to toe in 2024, whether it’s Lipton Ice Tea’s creamy yellow hat from its range with streetwear label Cruel Pancake or McDonald’s Hamburglar-themed Crocs. With the average American exposed to anywhere between 4,000 and 10,000 ads every day, it’s tough for brands to stand out. Enter weird…Read More
“Narrative” is one of those words in the water right now. Politicians talk about “resetting the narrative” after campaign missteps. Coaches go hoarse trying to change the narrative after a string of losses. Savvy business leaders are recognizing the need, too, with the understanding that narrative can supercharge alignment across a growing organization and shift…Read More
On Memorial Day of 1934, 28-year-old Tom Carvel loaded his trailer with ice cream and dreamed of dollar signs. His plan was to sell scoops to New York motorists headed up into the country. But then Carvel got a flat in front of a pottery shop in Hartsdale, and he watched as his inventory–which he’d…Read More
As a follow-up to its satirical “Ask Your Doctor” campaign, Missouri cannabis brand Show-Me Organics is taking another sharp-elbowed jab at Big Pharma, challenging company leaders to personally use the opioids they hype to American consumers. A documentary-style ad called “Taste Your Own Medicine” revolves around that dare, with the goal of advocating for cannabis…Read More
