Business

The partnership will have ripple effects across the CTV ecosystem, affecting adtech companies, competitors, and certain brands.Read More

The film perfectly captures the feeling of walking the grid, provides a glimpse into the glamor of F1 race day, and highlights the egos vying for the top spot on the podium—not because it had a great script (which it didn’t) but because it was authentically there in the race.Read More

Since its 2015 inception, Amazon’s day has grown longer and longer.Read More

Everything flows from the strategic decisions we make early in the process:

Choose your landlord. The rent is due every month. The place we set up (whether it’s a retail storefront, a social media platform or a warehouse) determines our cost structure, our deal flow and the space we have to work with.

Choose your investors. They decide the scale of the resources we have to invest, the timeframe and the decision-making rubrics.

Choose your customers. This either flows from the first two choices, or, if you’re smart, this is the one you make first. Your customers decide whether or not to spread the word, to be loyal, and to push you to raise or lower your standards… Your customers are the engine of your growth and also the architect of how you spend your day.

It’s easy to back into all three of these choices. To do what others are doing, to find yourself with a mortgage or SEO strategy or payment schedule that pushes you to run your project in ways you never would have chosen.

It’s your project. And then you choose.

Choose your landlord, choose your future.

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“If it breaks, we’ll know how to fix it.”

Old cars had an oil light, and that was about it.

Often, we build things hoping they’ll work. But complex systems are more resilient when we build in the diagnostics for failure from the start.

A multi-unit retail chain, a medical practice, a school–they need a dashboard and process for finding and fixing things before the entire enterprise fails. A personal finance plan and a career probably need one too. It’s easier to do that well if we plan for it.

They don’t use canaries in coal mines any more, but you might need a few.

PS if you’re already doing this, you know. If you’re not, this is the moment to begin.

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Freedom, liberty and independence are human rights.

But they depend on responsibility. Responsibility to others, to our future, to the community. Responsibility for our actions and our choices.

The only way to earn our independence is to keep the promises we’ve made. Can we become the present that the future will thank us for?

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As many of my readers get ready for a long weekend, here are two of my books now on discount at Amazon–for another few days.

This is Strategy is 90% off on the Kindle. $3!

And This is Marketing is discounted as well.

If you’ve read or listened to either one, here’s a new AI tool I just built as a free bonus.

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CMO Kimberly Paige on how the network is pioneering change through content, culture, and community.Read More

Stiffening competition and economic uncertainty make the pitch a tough sell.Read More

Tech startup Kuva Space is working with the Finnish Environmental Institute (Skye) to analyse the health of the Nordic country’s waters with a specialised satellite.  The pilot test will harness Kuva’s hyperspectral sensors, which can analyse a wider light spectrum than traditional sensors. From space, the company’s probe can read the spectral signatures of almost any material on Earth — including toxic cyanobacteria. Also known as blue-green algae, these tiny organisms proliferate in Finland’s lakes and seas during summer. In high concentrations, they can be harmful and even fatal to humans and other animals.  However, cyanobacteria are visually indistinguishable from…

This story continues at The Next WebRead More