Abby Price Promoted to Evening Anchor at KTVE-KARD in Louisiana
The Monroe native started working at the Fox affiliate as an intern in the summer of 2022.Read More
WESH Anchor and Reporter Sheldon Dutes Leaving Local TV
Dutes said he is moving into a career in corporate communications.Read More
The second time through
One way to understand creative work is to think about the time and effort required to do something the first time versus doing it again.
A novel might take five years to write. Retyping it takes a day.
A company could easily expend 10,000 hours of effort before launching a new logo. Drawing the logo takes four minutes. The same is true for business plans, strategies and the layout of the factory floor.
The first time, we’re not only wayfaring, we’re asking, arguing, compromising, re-working, re-starting and exploring.
The second time, we have a map and we’re ready to go.
Successful organizations work to diminish the gap between first time and next time, but it’s always harder the first time.
Creativity is a craft and a skill.
Kristen Bell Learns How to ‘Dupe’ Beauty Sleep in New Estée Lauder Ads
Estée Lauder playfully engages with the dupe culture trend in a new campaign starring Kristen Bell.Read More
Agencies and Publishers Have Been Quicker to Integrate AI Than Brands, Per IAB Report
More than 500 subject matter experts across the buy and sell sides were surveyed for IAB’s State of Data 2025: The Now, The Near, and The Next Evolution of AI for Media Campaigns.Read More
Pinterest Poaches Meta Vet Kate Hamill to Lead Sales for North America
Pinterest has hired Kate Hamill to lead its U.S. and Canadian sales efforts.Read More
Mentos Blasts Into Fortnite With a Tool for Players’ Arsenals
Mentos put a spin on the classic Mentos and cola experiment by creating an explosive launcher for Fortnite.Read More
Michon Martin Takes the CEO Reins at R&R Partners
Billy Vasillidis is shifting to a chairman role at R&R Partners and ceding the CEO chair to current president Michon Martin.Read More
Learfield CEO Sees NIL Marketing Momentum Amid March Madness
Learfield CEO sees NIL marketing momentum amid March Madness as the media and tech company’s campaigns for Nissan, State Farm and Marriott Bonvoy embrace players and extend the game.Read More
Picky or particular?
A picky customer is oppositional. Whatever you offer, they want something (slightly) different.
A particular customer is easy to delight. They tell you what they want, and that’s what they want.
We get to choose who we’re here for.