McCann’s Tyler Turnbull Enjoys Skiing for the Challenge—and Family Time
McCann global CEO Tyler Turnbull spends his winters in the mountains of Canada. Catch him if you can.Read More
X Will Penalize Creators Who Share AI-Generated War Videos Without Disclosure
X will boot creators off of its revenue sharing program for failing to disclose when videos depicting war are made with AI.Read More
Retail Reloaded: Sam’s Club Is Redefining Membership Experience in the AI Era
The retailer is evolving beyond price and assortment to compete on something far more defensible.Read More
Despite Falling Sales, Target Made $915 Million From Advertising in 2025
CEO Michael Fiddelke promised a ‘new chapter’ and a return to growth by next quarter.Read More
Consumer Reports Just Dropped $3 Million on Its Biggest Ad Push in Five Years
The 90-year-old nonprofit is betting that its latest campaign can reintroduce it to a newer generation.Read More
Here Are the Cable News Ratings for February 2026
CNN experienced a month-to-month decline in the demo during total day.Read More
Total Wine’s Brian Gelb on Intent-Based Leadership and Retail Growth in a Challenging Market
Plus, how Total Wine stays focused on service, selection, and sharp pricing.Read More
Streaming Ratings, Week of Jan. 26: Bridgerton Waltzes to the Top
Stranger Things drops to second place.Read More
Clone Your Knowledge: Getting AI to Truly Sound Like You
Have you ever wished you could clone yourself to handle more clients or create more content? What if AI could actually capture your unique expertise and communication style? In this article, you’ll discover how to train AI tools on your specific knowledge and personality using the Leadership Lexicon. Learn what information to collect and organize […]
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The gap between “I” and “no one”
This is where empathy lies, and it’s an easy chasm to fall into.
“I can’t imagine eating durian ice cream,” is not the same as “no one likes durian ice cream.”
We fail as marketers, editors and project managers when we can’t find the empathy to bridge the gap. It’s a lovely shortcut to make things for yourself, to imagine that you are the client, the reader or the customer. But most of the time, you’re not.
“It’s not for me, but it might be for you.”