Dentsu Creative’s U.S. CEO, Abbey Klaassen, and Phil Gaughran, who leads global business strategy for Dentsu Creative and Dentsu Americas, are expanding their roles in the interest of creating a cohesive global brand. They aim to expand Dentsu Creative’s international creative products and offerings and attract more business, amid a recent winning streak that includes…Read More
U.S. advertising spending should grow 6.3% in 2024, according to a forecast released by Brian Wieser, an advertising industry analyst and founder of the consultancy, Madison and Wall. Wieser, who earlier this year forecast a slightly lower growth rate of 5.6%, acknowledges the market is growing better than previously expected. Wieser expects total advertising spend…Read More
Friday is finally here and so is this week’s roundup of tech news from the Netherlands! From riveting developments in the chip sector to partnerships against financial fraud and concerns over smart camera technology, the first week of June has been action-packed. Here’s our pick of the hottest stories, startups, and insights. What we’re writing ASML’s new lab opens up access to its most advanced chipmaking machine Dutch chip giant NXP plans $7.8B chip plant in Singapore amid tensions with China What we’re reading Bunq and NVIDIA join forces to combat financial fraud with AI (FinTech Global) PwC warns of…
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Paving the ground might be an option.
Pavement is invisible to the driver. It’s expected, smooth, resilient and gets out of the way. You only notice a road when it’s not paved well.
Nature, on the other hand, is never perfect. All untouched forests are natural, yet each is different. That’s the point.
Hardness can be perfect. You can measure it. Softness, on the other hand, is multi-dimensional.
There are moments in our engagements with customers or clients where we want the steps to be paved. A simple route from here to there. If you’re going to pave something, make sure it’s perfect.
But the rest of the time, the texture and variability of what we create is part of the magic.
Perplexity, a generative artificial intelligence startup with a $1 billion valuation and a big-swing mentality, launched its first paid marketing campaign during tonight’s high-profile National Basketball Association Finals. The seven-figure media buy–during a tentpole broadcast that draws sizable audiences and blue-chip brands–aims to plant Perplexity’s flag with mainstream America in the burgeoning tech space. While…Read More
BENlabs, formerly Branded Entertainment Network, has cut half its staff and pulled the plug on CEO Ricky Ray Butler and his ongoing efforts to transform the company into an Al SaaS provider. ADWEEK obtained an email to the staff from May 24 announcing the cuts written by the company’s new CEO Ted Sheffield, and it…Read More
Mornings may start seemingly routine, but you never know what the day will bring. That’s the message of personal care brand Harry’s new U.S. campaign, in which a passing sniff of the product leads to a lifetime commitment. Uncommon Creative Studio in New York produced “The Sniff,” a 30-second film showing a man beginning his…Read More
Cars are great — until they break down, or need a service, or a roadworthy test. Then owning one can be a bit of a headache. Ricard Guillem knows this all too well. The 19-year-old from Barcelona grew up in a family of auto dealers and servicers. Guillem — who “was born with a phone in my hand,” as he puts it — felt that the family business was, for lack of a better word, outdated. “So many sectors have been disrupted by technology — Netflix with movies, Uber with taxis, Deliveroo with food delivery. But nothing like this really…
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Europe is set to outspend the US on clean energy this year — but neither will come close to China’s investments. That’s according to new research from the International Energy Agency (IEA). It estimates that clean energy tech funding will hit $2 trillion in 2024 — nearly double the figure for fossil fuels. The biggest magnets for the cash include renewables, electric vehicles, and nuclear power. Yet not every region is splashing the cash lavishly. China has emerged as the runaway leader. The country is tracking to spend $675bn this year, according to the IEA, which credits strong domestic demand for…
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Fresh off her lead role in the sports-themed drama Challengers, Zendaya has inked a deal with Swedish sneaker brand On for a multi-year gig that spans product development, global promotion and creative campaigns. To announce the relationship, On has dropped a cinematic 60-second film with the actor surrounded by dozens of dancers in an indoor…Read More
