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A client CEO may not be someone ad agency teams are used to engaging with, but Saatchi & Saatchi London chief strategy officer Richard Huntington believes it’s time to start speaking their language. In October 2023, Huntington was part of a dedicated Publicis Groupe team that helped U.K. telecom brand EE build the blueprint for…Read More

About a year ago, Xerox Holdings Corp. chief marketing officer Deena LaMarque Piquion approached her company’s chief technology officer with a small ask: Could she get the tech team’s help to eliminate duplicative data from an email marketing list? The CTO said yes, of course. But when the marketing and tech teams started working together,…Read More

Three years after the world shifted to a work-from-home model during the pandemic, companies are trying to navigate the still-evolving work landscape. Fully remote, back in office or a hybrid model? No matter the choice, team leaders are continuing to figure out the best way to connect with their teams and colleagues. How have industry…Read More

In her 2020 book, Who Comes Next? Leadership Succession Planning Made Easy, Mary C. Kelly argues a lack of leadership planning is “the next business crisis.” “The past few years reminded us that no one will stay forever in the same job. Leaders get promoted or retire. It’s inevitable,” she wrote. And in the more…Read More

With the proliferation of digital channels and devices, reaching consumers and driving business impact requires a lot of sophistication. Brands are rapidly adopting new technology, and with that comes an important question: At the intersection of marketing, advertising and technology, how can teams align internally to ensure they’re using the right tech to achieve cross-organization…Read More

While 2023 has been a challenge for many sectors of the marketing ecosystem, there are unequivocal standouts whose products and people are driving business forward. Just look at Nvidia, which is transforming how marketers work; or Kroger, Target and Albertsons, retailers embracing their roles as media platforms; or Uber, which has turned rides and deliveries…Read More

In January, Naomi Osaka announced to the world that she’d be stepping away from tennis in 2023 as she prepared to give birth. Her daughter, Shai, arrived in July, and–a little more than two weeks later–Osaka returned to her tennis training to begin fulfilling a dream: “for my kid to watch one of my matches…Read More

Social media has always been full of people who want to talk about their kids, but the internet has more recently made a joke of calling out parents who want to profit off their toddlers as alleged miniature philosophers, scholars and comedic geniuses. Assertions like, “My 3-year-old just told me to stand up a little…Read More

NGO Sea Shepherd Brazil and Wieden+Kennedy Sao Paulo have formed a supergroup of heavy metal and punk rock musicians to draw attention to the dangers that heavy metals like arsenic and mercury pose to fish and the people who eat them. Megadeth drummer Dirk Verbeuren joins a group of Brazilian musicians including Dead Fish lead…Read More