Business

Pinterest is introducing Performance+, its version of AI-powered media buying tools similar to Meta Advantage+ and Google Performance Max. “The key difference with Performance+ campaigns from traditional campaigns is the setup is optimized to drive the maximum performance possible for advertisers on Pinterest with significantly less effort,” Pinterest’s CRO, Bill Watkins told ADWEEK. Pinterest’s ad…Read More

To some marketing mavens, humor has always been in vogue. But they say the slapstick, snide, whimsical, dark or irreverent campaigns that creatives love to produce–and consumers often turn into viral hits–have yet to get their props from the granddaddy of advertising awards shows. So the decision to introduce a humor category for the first…Read More

ADWEEK’s annual Creative 100 list honors the most innovative and inspiring creative talent across advertising, marketing, social media, TV and streaming, filmmaking, visual art, and more. This year’s cohort defied challenges to make exceptional work in their respective fields. Summing up the upheaval facing many creative professionals, Geneva Robertson-Dworet and Graham Wagner, creators of hit…Read More

Whether designing costumes or sets, making Olympics posters, styling pop stars or producing live shows, these honorees use their artistry to elevate brands and tell stories. Heidi Bivens, Costume designer, stylist, producer, director Building worlds: After starting out as a fashion journalist and editor, Heidi Bivens pivoted and has worked for 25 years as a…Read More

The creators and celebrities honored here are influencing culture and using their platforms to challenge norms. Ayo Edebiri, Actor, writer, producer Notable trophies on the mantel: Ayo Edebiri skyrocketed to fame as chef Sydney Adamu in FX’s critically acclaimed comedy-drama The Bear, picking up a Golden Globe Award, a Screen Actors Guild Award, Critics Choice…Read More

These individuals are building brands with creativity at the heart, challenging their categories and inspiring other marketers to do the same. Lynsey Atkin, Executive creative director, 4Creative More public art than advertising: Last year, Lynsey Atkin spearheaded the remake of Channel 4’s idents, sweeping numerous industry awards. The project was “a huge undertaking with massive…Read More

With vision and bravery, the directors on this list oversaw commercials and films that captivated viewers. Lucia Aniello, Director, writer Not a ‘Hack’: Italian-born director and writer Lucia Aniello won an Emmy in 2021 for both Outstanding Directing and Outstanding Writing for a Comedy Series for the HBO Max show Hacks, which she co-created. She…Read More

These up-and-coming creatives were behind some of this year’s best work. Remember their names, because they could be the leaders of tomorrow. Mike Alfaro, Founder, creative director, Millennial Loteria Game night: After leaving his full-time agency job, Mike Alfaro took his wildly successful Millennial Loteria–a humorous take on the popular Mexican bingo-like game loteria–to new…Read More

Whether penning newsletters, developing memorable shows and podcasts, or standing apart in the cluttered streaming landscape, these media innovators confronted the changing tides and mastered the art of storytelling. Barrie Gruner, Executive vice president, Hulu marketing and publicity Bridging brands: Barrie Gruner enjoys working closely with Disney+ colleagues in the streamer’s partnership with Hulu. “Bridging…Read More

This summer, thousands of creatives will have their eyes on Cannes, and a lucky few will leave with some shiny new hardware for the office bookcase. Fortunes will be changed, careers shaped, businesses catapulted into the spotlight. Maybe. Awards certainly feel like a big deal, but the science shows us that for awards (and other…Read More