Live events create urgency for viewers, and NBCUniversal wants its audience insights to have that same urgency. Ahead of the 2024 Cannes Lions International Festival of Creativity, NBCU is announcing accelerated first-party audience capabilities to improve live event programming for marketers and drive ad effectiveness with new insights. “When you take a step back and…Read More
If you’re finding it tough to keep up with the UTA and Michael Kassan’s mud-slinging, don’t worry we’ve got you covered. If you haven’t already read ADWEEK’s cover story interview with Kassan, then you might not know that he’s been quietly plotting his next move: 3C Ventures. Kassan has claimed the consulting firm has already…Read More
Ad industry mogul Michael Kassan is launching a major salvo at his former company MediaLink. Publicly, Kassan is confident that he can compete — even as the legal battle between Kassan and MediaLink owner United Talent Agency is set to enter arbitration in November. Kassan exclusively told ADWEEK all about his plans during a sit-down…Read More
Hackers linked to Hamas have been implicated in five cyberespionage campaigns targeting Palestine and Egypt. The evidence emerged in new research from ESET, a cybersecurity company based in Slovakia. Analysts at the firm detected five campaigns spreading trojanized apps to Android users. The attacks focus on user data espionage in Palestine and Egypt. The campaigns deploy multistage Android spyware, which ESET calls “AridSpy.” To distribute the spyware, the hackers used dedicated websites that impersonate real apps. In Palestine, they primarily harnessed a malicious Palestinian Civil Registry app. “In order to gain initial access to the device, the threat actors try to…
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Agencies can offer brands a great outsider perspective on their business, but having unique insight from former brand executives is sometimes lacking in the relationships. A new brand studio, started by former client-side marketing executives, is offering direct access to top-level strategic thinkers to help brands uncover their needs and jump-start their efforts. The studio,…Read More
The European Union has hiked tariffs for EVs imported from China, drawing reproach from Beijing and some of its own member states, including Germany, Sweden, and Hungary. The tough new tariffs range between 17.4% and 38.1%, on top of the existing import duty of 10%. If the EU enforces these provisional measures, Chinese EVs are set to become significantly more expensive in the bloc. For Brussels, the tariffs are a bid to level the playing field and protect European carmakers from cheap Chinese imports. But some EU member states and automakers fear that the measures could do more harm than…
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Disney has debuted two new ad products across its streaming portfolio, reflecting the new capabilities available to marketers in the world of connected television (CTV). According to Jamie Power, the senior vice president of addressable sales at Disney, the products fall into two broad buckets: advergames and shoppable ads. “It is our goal to push…Read More
Rocket Companies has chosen Mirimar as its creative agency of record as it moves forward with an ambitious new marketing plan under group CMO Jonathan Mildenhall. “I have a very, very clear ambition, and that is to make Rocket one of America’s most culturally significant brands over the next five years,” Mildenhall told ADWEEK. Mirimar…Read More
The YouTube Ads Leaderboard looks a little different this year. Rather than simply showcasing a list of top ads ahead of Cannes Lions next week, YouTube used Google AI to analyze more than 8,000 top-performing spots, finding common themes that broke through. In a blog post today, Anne Marie Nelson-Bogle, vice president of YouTube ads…Read More
Diversity on American television screens isn’t keeping up with diversity in American communities. That’s the big takeaway from a new Samba TV report offering a closer look at the quantity and quality of representation in the TV shows and commercials the country is currently consuming. It’s a timely and telling account of how–in this instance,…Read More
