A month since Cannes, the buzz from ADWEEK House still has yet to dissipate. The rooftop programming–ADWEEK’s Group Chats–included top talent like Paris Hilton, Kahlil Greene, Alexis Ohanian and many more. For those who missed the event, or want a refresher on some of the highlights, we’ve summarized some of the major moments in the…Read More
Today, people are more skeptical of traditional marketing hype and are seeking pragmatic value from less obvious sources. A new phenomenon of brand is commanding these audiences’ attention: the If You Know You Know, a less “seductive” but more discerning breed of labels slowly emerging to shake things up. Epitomized by brands like Costco’s Kirkland,…Read More
Brands showed up for WNBA All-Star weekend just as fans and broadcasters gravitated to a league that’s increasingly made of superstars. The WNBA and ESPN have been looking forward to this All-Star Weekend since the broadcaster’s NCAA women’s March Madness coverage more than doubled its viewing audience this year from 2022 and ended with nearly…Read More
Kellanova, formerly the Kellogg Company, is expanding its partnership with Interpublic Group after an extensive evaluation of the company’s global agency model. FCB will now lead on global and priority brands, including Pringles, taking over from Grey. FCB will partner with The Martin Agency and MullenLowe across all Kellanova regions. In addition, Publicis and its…Read More
Growing up, Jari Hazelebach was a full-time interpreter. Both of his parents are deaf, and from a young age he helped them communicate in a world largely oblivious to the struggles of the 430 million people suffering from disabling hearing loss. “While my parents could lip-read, their hearing disability made group conversations almost impossible,” Hazelebach told TNW. Even family Christmas gatherings were a struggle. That’s what drove Hazelebach to found Speaksee: so people suffering from hearing loss could carry an interpreter in their pocket, everywhere they go. Credit: Speaksee The young entrepreneur’s initial goal was straightforward: he wanted to help…
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Britain has successfully fired a laser weapon from an army combat vehicle for the first time, the UK government announced today. During trials, the system “neutralised” targets at distances in excess of 1km, officials said. Matt Cork, programme lead of the government’s Defence Science and Technology Laboratory (Dstl), called the test a “pivotal moment.” “This technology offers a precise, powerful, and cost effective means to defeat aerial threats, ensuring greater protection for our forces,” he said. Dstl nows plans to test the capabilities in real-world scenarios. Laser quests The government commissioned the laser to defeat enemy drones. Arm manufacturer Raytheon…
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“Am I a bad person, tell me, am I?” actor Willem Dafoe, asks in the voiceover for Nike’s latest ad, as clips of elite athletes, including basketball forward LeBron James, runner Sha’Carri Richardson, Italian fencer Bebe Vio and tennis icon Serna Williams, flicker across the screen. “I have no empathy, I don’t respect you, I’m…Read More
With the stage set for the 2024 Paris Olympics, the pressure is mounting for competitors to make their mark on a global stage that comes only once every four years. Advertisers also feel the heat to deliver during an event that attracts high brand interest due to its over 13 million spectators and 4 billion…Read More
Finding a pattern that explains events that seem like chaos is a breakthrough. It offers us understanding and a lever we can use to make an impact.
Sometimes, though, the breakthrough lies in understanding that there is no pattern, simply unpredictable noise.
We need effort to find patterns. We need humility to accept the chaos.
If consumption is the point (the engine of the economy, the focus of our marketing, the driver of our status) then it’s easy to get confused about the difference between something that’s nearly empty (and must be refilled to ensure we keep going) and something that’s not quite full (which means that there’s room for more.)
Keeping something full can be energizing, but it’s not required.
