Viewers watching the Paris 2024 Summer Olympic Games can now order food and drinks delivered directly to them from the comfort of their own homes. Today, NBCUniversal launched Virtual Concessions, a new commerce-enabled ad feature that allows audiences to purchase food, drinks and other items on-demand while watching the Olympics via QR codes displayed on…Read More
A new European Citizens’ Initiative has launched to try and make it illegal for game publishers to render games useless to players. Should it succeed in getting 1 million signatures, the European Commission will have to consider making it law. One of the most frustrating things you can encounter as a gamer is when a publisher decides to kill one of your favourite games. This can happen for a number of reasons — licence agreements expire, server maintenance becomes too costly, end-of-life-strategies to push players towards new titles, etc. An increasing number of games rely on servers to run. If…
This story continues at The Next WebRead More
“Want to grab a beer?” is a common invitation to socialize. A new ad from Heineken emphasizes that the fun had together at a bar can be more important than the actual drink. Developed by creative agency LePub and coinciding with International Beer Day Aug. 2, the “Forgotten Beers” spot presents a series of vignettes…Read More
There are some things money can’t buy. One of them is brand love: The places in your heart a company can occupy aren’t bought. They’re earned. Yet, as long as there’s been marketing, companies have used a device known as the tagline (or slogan, strapline, motto, credo and a slew of other aliases) to hit…Read More
Nike has overhauled its marketing division as it tries to revive sluggish sales, restore brand value and regain the creative edge that defined it for so long. In a previous ADWEEK story, we spoke to former Nike executives, people who have worked closely with the brand and other marketing experts about how the company stumbled…Read More
The thought of espionage usually conjures quirky high-end gadgets, like umbrellas that turn into lasers and x-ray glasses, misty morning clandestine meetings, or high-speed boat chases in exotic locations and elaborate disguises. Today, the reality might be much less sexy — but way more effective. State-sponsored hackers have 9-to-5 jobs, just like the rest of us. They have offices, vacations, and chit chats in the coffee room. But from behind their computers, they’re running campaigns to infiltrate systems across the world capturing sensitive data from governments, companies, critical infrastructure, or even individuals who could have access to this data. “We…
This story continues at The Next WebRead More
The European Union’s AI Act entered into force yesterday. It is the world’s first comprehensive regulation for artificial intelligence. First agreed upon in December 2023, the law is applying a risk-based approach. The strictest measures only apply to “high-risk” systems, including tools related to employment and law enforcement. The regulation entirely prohibits AI systems deemed “unacceptable,” such a social scoring or police profiling. For “minimal-risk” AI, such as spam filters, there are no additional requirements. For “limited-risk” systems like chatbots, companies need to inform users that they’re interacting with AI. The Act also introduces a special set of rules for…
This story continues at The Next WebRead More
Following a star-studded event in May, Disney has wrapped its upfront negotiations. The entertainment media company saw the overall revenue and volume of its commitments grow 5% year over year, according to the company. It declined to share whether CPMs had risen or fallen. “Disney’s unrivaled storytelling paired with our unparalleled ad technology and data…Read More
Google has been accused of exploiting a regulatory gap to terminate a startup’s access to the Gmail API. London-based Gener8 said the API is “critical” to its business. The company offers people control of the data that the likes of Gmail harvest. Users can then monetise their information. Thousands of firms already harvest and sell this data. That’s how Google became the fourth most valuable company in the world. Gener8 promises to take the power back. The startup has built an app that shows users the data that businesses have about them. They are then offered two options. One prevents tracking from third-party companies.…
This story continues at The Next Web
