In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Dan Mohnshine, vp of U.S. marketing for confection at The Hershey Company. Mohnshine discusses the evolving consumer trends influencing Hershey’s strategies, the importance of innovation–like the launch of Reese’s Caramel Big Cup–and how Hershey’s is embracing health and wellness…Read More
On this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Axel Adida, chief digital officer at German skincare and hygiene giant Beiersdorf, to discuss the evolving landscape of global commerce. Adida, who brings a wealth of experience from his time at L’Oreal and Sanofi, shares insights into the…Read More
Elon Musk’s ownership of X (formerly Twitter) has not been without its challenges and criticisms. Since buying the social media platform in 2022, Musk has been in the headlines over misinformation, buyer’s remorse, warring with advertisers, and more. Now, X has driven the nonprofit Global Alliance for Responsible Media (GARM) to close its doors after…Read More
Paramount is shuttering its Paramount Television Studios division and transitioning all current PTVS and development projects to CBS Studios, according to an internal memo obtained by ADWEEK. The closure will affect several PTVS staff, including longtime president Nicole Clemens. The cuts are part of a broader wave of rolling layoffs reshaping the company, which are…Read More
Another TV ad measurement company received national currency certification. Today, iSpot received industry certification from the U.S. Joint Industry Committee (JIC) for its measurement capabilities and methodologies covering important areas of the cross-platform TV advertising industry. The JIC’s Measurement Subcommittee made its decision after nearly 300 rigorous data tests. The certification is valid for two…Read More
You may have come across the Montana Boyz on your For You Page on TikTok or in your Instagram feed, but who are they? Kaleb Winterburn, Mark Estes and Kade Wilcox started on TikTok as a joke, but quickly became viral sensations. Former college football stars, these guys are more than just athletes. They’re creators…Read More
As its tagline notes, Chuck E. Cheese has always been the place where “a kid can be a kid.” Now, to get more through its doors, it’s undergoing a marketing reset that will see it create more content and promotions squared directly toward children, not just their parents. Mark Kupferman, who joined as Chuck E….Read More
Randy Johnson is a very reluctant, and somewhat mean, coach of a youth baseball team in the latest work for Sizzler by Mischief @ No Fixed Address. The MLB Hall of Famer is brought out of retirement for the new campaign, “Hungry for the Win,” which cements a new tagline for the California-based chain of…Read More
Dawn Aerospace is a small startup with big ambitions: to build the first vehicle to fly over 100 km above the Earth — twice in one day. A couple of weeks back, the budding company — headquartered in the Netherlands and New Zealand — took a major step toward that goal. Its reusable, rocket-powered Mk-II Aurora aircraft reached speeds of Mach 0.92 (967 km/h) at altitudes over 15km. While far from its eventual target, that is three times the speed and five times the height of its previous test, conducted last year. The startup has more flights scheduled for…
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Much has been said today about the interview that took place on Monday between Elon Musk and Donald Trump on X. Delayed by technical reasons, which Musk blamed on DDOS attacks, the two-hour conversation has been labelled, among other things, “surprisingly dull,” “rambling,” and “friendly.” The exercise in mutual admiration of the two “planet-sized egos” had Trump blaming Russia’s invasion of Ukraine on President Biden. He also stated that “millions of people” were flooding US borders in a month, and claimed that climate change and sea levels rising wasn’t so bad because you would “have more oceanfront property, right?” Ahead of…
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