It’s almost never exclusively based on logic.
We navigate the world with stories, beliefs and assumptions. And the people you’re trying to persuade have a different set of all three than you do.
“If I were you” is a hard sentence to sell, because you’re not me.
A convincing argument works when the recipient is convinced, not you.
Brands including Walmart, Dunkin’, and Xbox made standout ads of the week.Read More
Intuit has signed on as a top-tier domestic sponsor, or “founding partner,” of the LA28 Olympic and Paralympic Games. As part of the partnership, Intuit will retain naming rights for […]Read More
Bloys spoke to media members during his 2026 Global Programming Slate presentation.Read More
Advertisers say they can no longer create campaigns in the Solimar interface as The Trade Desk looks to sunset itRead More
Plus, building trust with ultra-high-net-worth clients.Read More
Are you struggling to get views on TikTok? Wondering how to escape 200-view jail and start growing your audience? In this article, you’ll discover how to understand and leverage the TikTok algorithm to create content that gets views, builds an audience, and drives business results. Why Understanding the TikTok Algorithm Matters for Growth Understanding the […]
The post The Smartest Way to Grow on TikTok in 2025 appeared first on Social Media Examiner.
With a Thanksgiving parade float and Labubu movie in the works, Pop Mart wants to become a global entertainment powerhouseRead More
The other day, Tom Cruise gave a long acceptance speech.
But unlike every other speech of its kind, there were no notes. No rambling. No false starts. He did what he always does–he outworked everyone else. It must have taken weeks to write, rehearse and edit this performance. And then he intentionally added a layer of awards-show stiffness to make it seem real.
Beyond this, unlike most speeches of its kind, it’s all about the people in the room, not the winner.
It’s not that different from the extraordinary performance I linked to yesterday, from Dani Daortiz, the world’s greatest living card magician.
Dani practiced 100 hours for every minute of this apparently impromptu performance. And unlike the arrogance used to create tension by many magicians, Dani appears to be just as amazed as the others at the table.
Apparently, there’s always room for someone who is willing to work harder and be kinder than just about everyone else.
The retailer will move its stock listing from the NYSE to Nasdaq.Read More
