More than a mere collection of words, language provides a unique perspective of the world. Each time one disappears, so does its way of seeing things. When considering that experts fear 90% of languages around the globe could vanish over the next century, that’s a lot of viewpoints to lose. In the Effie Award-winning campaign…Read More
Disney has named former Googler Adam Smith the new chief product and technology officer for Disney Entertainment and ESPN. Smith will start at Disney on Sept. 3 and will jointly report to Disney Entertainment’s co-chairmen, Alan Bergman and Dana Walden, and ESPN chairman Jimmy Pitaro. He is replacing Aaron LaBerge, who left the company earlier…Read More
Walmart’s ambitions to be a major advertising player are continuing to grow. The retailer reported global ad business growth of 26% year-over-year during the second quarter of its financial year 2025 earnings. Within the U.S., Walmart’s ad business, called Walmart Connect, saw 30% year-over-year growth during the quarter. Walmart specifically credited third-party marketplace sellers, which…Read More
ADWEEK’s Agency of the Year honors the advertising agencies setting the standard for where the industry is heading in 2024. ADWEEK values creativity, business results and, ultimately, how agencies treat their people–because it’s the people who drive the business forward. The winners will be revealed in December. The awards: Global Agency of the Year: Excellence…Read More
When the NFL has the Kansas City Chiefs, a multicultural fanbase, and stadiums full of Swifties on its team, it’s hard for the league or its advertisers to lose. Each year, television data and research firm EDO takes a look at the prior NFL season and delves into the football stats advertisers love most: Site…Read More
Major League Baseball tweaked its broadcast lineup yet again this season by announcing a multi-year partnership with TelevisaUnivision. After moving its Sunday Leadoff broadcasts from NBC to Roku in May as part of another multi-year deal, MLB gave Spanish-language media company TelevisaUnivision rights to the MLB regular season starting August 20 and will continue coverage…Read More
Welcome to another special episode of the Marketing Vanguard podcast. Today, host Jenny Rooney connects with Melody Lee, CMO of Mercedes-Benz USA, where she oversees brand positioning, marketing strategy, and execution to ensure long-term growth and profitability. Lee recounts her journey from growing up in Texas with immigrant parents, to her diverse career across various…Read More
British police will experiment with uncrewed aircraft as part of new drone trials in the UK. Britain’s aviation regulator has backed the project, which the National Police Air Service (NPAS) will lead. The tests will focus on flights “beyond the visual line of sight” — meaning the operators won’t see their drones. The police will instead rely on tech for navigation, control, and detection of other aircraft. NPAS has high hopes for the approach. In 2021, the service launched a “Futures and Innovation Team” to explore flights beyond the visual line of sight. The team envisions the drones joining a…
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Although Mozart has no living descendants, his music still has countless inheritors. The latest in the lineage — born just this summer — is a digital twin. German tech giant Siemens conceived the prodigious clone. Last month, the company brought the system to Mozart’s hometown of Salzburg. Located at the foot of the Alps, the scenic city is hosting the prestigious Salzburg Festival of music and theatre. Classical notes are soaring through the sultry air. They’re sweeping across outdoor stages and around opera halls. Some have even entered the digital twin. Like every digital twin, the system is a virtual model…
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Brands can now buy in-store audio ads through Yahoo. A new partnership between Yahoo and Vibenomics allows advertisers to bid on inventory through Yahoo’s demand-side platform that reaches shoppers’ ears as they walk through a retail store. Vibenomics powers audio ads that play over speakers in retailers’ stores. The goal is to reach people actively…Read More
