Insiders Reflect on PBS NewsHour’s 50th Anniversary
The broadcast will toast this achievement on-air and off-air all week long.Read More
Ogilvy’s Rafael Rizuto Lands at Droga 5 as Americas CCO
Droga5 has appointed Rafael Rizuto as chief creative officer of New York and the Americas.Read More
EXCLUSIVE: Dean Aragón to Succeed P&G’s Marc Pritchard as ANA Chair
Pritchard had advocated improved transparency and accountability in digital advertising as chair of the Association of National Advertisers since 2016Read More
Outcomes and tasks
It’s difficult to spend the entire day working on outcomes. Sooner or later, there are tasks to be done, tasks we believe will get us to the outcome we seek.
But it’s easy to spend the whole day on tasks, failing to recalibrate and ignoring the fact that the tasks might not be helping us get the results we set out to create in the first place.
EXCLUSIVE: T-Mobile Brings Its Network Power to Fox Weather Coverage
T-Mobile becomes Fox Weather’s preferred communications provider.Read More
Bryan Cranston Gets Wicked as ‘Cranpus’ in Ocean Spray’s Big Holiday Push
Ocean Spray’s holiday campaign stars Bryan Cranston as ‘Cranpus,’ a devilish cranberry thief.Read More
Xbox Invites Players to See the World as One Big Console
Michel Gondry’s surreal vision powers new Xbox campaign that blurs life and play.Read More
Advertisers Can Buy Tubi Ads via Demand-Side Platform StackAdapt
The streamer-DSP integration follows a similar deal between Amazon and Netflix.Read More
Guillermo Vega Steps Up as Ogilvy’s North America CCO After Rafa Rizuto Exit
Ogilvy has promoted Guillermo Vega to chief creative officer for North America, as Rafa Rizuto departs the agency for a new opportunity.Read More
Netflix Announces Best Ad Sales Quarter Ever, With AI Ad Formats on the Way
Netflix said AI presents a ‘significant opportunity’ to deliver benefits to members, creators, and the business.Read More