Business

Uncomfortable/unspoken

Business

If you want to make a change (or make a living) it might pay to find a topic that people hesitate to talk about. There’s enormous leverage in making the uncomfortable urgent enough to take action on.

One of the easiest ways to improve public health and reduce cancer is by increasing the adoption of colonoscopies. No scientific breakthrough is needed, just a cultural shift.

The same sort of impact happens when we prioritize women’s health, or retirement savings or drunk driving.

Culture works hard to maintain its status quo, and persistent community action can change our standards.

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Two kinds of luck

Business

There’s “regular luck” and “earned luck.”

When a stranger dies and leaves you $10,000,000, that’s regular luck. Undeserved, unearned, a bolt out of the blue. Someone is going to win the lottery and might be you.

The other sort of luck happens after a lot of focus and effort.

This is the third novel that becomes a bestseller, or the hard work that turns into a promotion to VP of sales.

It’s easy to imagine that earned luck is well deserved, because it is. But quite often, earned luck, while earned, doesn’t arrive.

Acknowledging the boost from our good luck doesn’t diminish the hard work we put into the project. In fact, it celebrates it.

It’s hard work to stick around long enough to get lucky.

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