Many marketing strategists believe increasing ad spend is the best way to raise awareness and conversion. This blanket approach to messaging attempts to find the venues with the most eyeballs and tell the most compelling stories. But if there is one lesson to be learned from the last decade, people respond far better to messaging…Read More
In recent years, there have been several attempts at building a hydrogen boat. But UK startup Drift is navigating new territory with a vessel that isn’t hydrogen-powered, but hydrogen-producing. Drift is developing an autonomous yacht capable of making green hydrogen at sea. It could offer a quicker, more efficient way to produce and transport the fuel, especially in remote regions. “One of our main advantages is that we can service the hard-to-reach places,” Drift’s founder and CEO, Ben Medland, told TNW. “This is a huge benefit when compared to having a fixed installation.” Wind pushes the sailboat, spinning a turbine…
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What if Beetlejuice owned a car dealership? One spooky night, a family finds out when they pull up to a used-car dealership thinking it’s a CarMax. Instead, they’re greeted by a creepy cast of characters who work at “BeetleMax.” Their search for a car takes an eerie turn. Within a few moments of the family…Read More
Meta’s CEO Mark Zuckerberg and Spotify’s CEO Daniek Ek have taken aim at European lawmakers for enforcing “stifling” and “inconsistent” regulation that hampers the growth of tech companies. “Instead of clear rules that inform and guide how companies do business across the continent, our industry faces overlapping regulations and inconsistent guidance on how to comply with them,” wrote the pair in an op-ed Wednesday. “Without urgent action, Europe will miss this once-in-a-generation opportunity.” That opportunity, of course, is the rise of artificial intelligence. More specifically, open-source AI — like Meta’s Llama LLM — released publicly under a licence. Europe,…
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It contained some of my best writing. Cogent, clear and powerful.
I found it.
It wasn’t nearly as good as I remembered. In fact, it was hardly useful.
The opposite happens with the things we fear. When they show up, they’re likely to be a lot less fearsome than we imagined.
In August, YouTube leapfrogged Netflix to reclaim the number one spot in the annual 100 Coolest Brands for Kids and Teens list, compiled by specialist kids and family insight agency Beano Brain. This week on Yeah, That’s Probably an Ad, Helenor Gilmour, director of strategy for the business (a sister brand of the eponymous comic…Read More
In case you haven’t heard: party-girl Brat Summer has given way to a more modest Demure Fall, and brands including Verizon, Lyft, and Zillow are moving at breakneck speed to keep pace amid yet another cultural shift. “Verizon lets me trade in a musty diva for a demure diva,” says Jools Lebron, the TikToker behind…Read More
Welcome to another special episode of the Marketing Vanguard podcast. Today, our guest is Rei Inamoto, founding partner at I&CO, a global innovation firm that helps brands navigate change. Inamoto has been named among Creativity Magazine’s annual Creativity 50, as well as one of the Top 25 Most Creative People in Advertising by Forbes. He…Read More
Generative AI search engine Perplexity, which positions itself as a competitor to Google Search, is gearing up to launch its advertising platform in Q4, according to a pitch deck obtained by ADWEEK. Perplexity’s ad strategy will initially target 15 key categories, including health, technology, finance, arts and entertainment, and food and beverage. Advertisers can choose…Read More
Earlier in July, Google filed a court document with objections to the 68 adtech witnesses called by the Department of Justice for its upcoming adtech antitrust trial, challenging a list that reads as “who’s who of adtech.” The witness list represents a cross-section of the industry with execs from adtech companies, publishers, and ad agencies….Read More
