ADWEEK has confirmed that NBCUniversal is cutting back on The Tonight Show, making it four nights per week instead of five. The move is reportedly an economic decision, as well as a response to host Jimmy Fallon’s growing commitments outside the late-night TV staple. (ADWEEK) Fallon’s show aired four nights per week throughout the summer,…Read More
Sara Badler–a veteran of Morning Brew, Dotdash Meredith, and The New York Times–was named chief advertising officer of The Guardian US Tuesday. (Axios)Read More
A contributor for Tenet Media announced on Twitter Thursday night that the company has abruptly shuttered, one day after the Department of Justice unsealed an indictment that accused it of being covertly funded by employees of a Russian state-controlled media outlet. (Mother Jones)Read More
The inside story of how Bob Iger undermined and outmaneuvered Bob Chapek, his chosen successor, and returned to power at Disney. (NYT)Read More
A new brand is hoping to provide a hub for the booming conversation around the culture of sports. OffBall launched Sunday as a website, newsletter, and social feed that seeks to apply a human touch to curate the flood of conversations about sports in popular culture. (Semafor)Read More
[Sensitive content: This article mentions suicide. Help is available through the 988 Suicide & Crisis Lifeline in the U.S. by calling or texting 988 or the CALM helpline in the U.K. at 0800 58 58 58]. Thousands of brightly colored birthday balloons fill a space in one of London’s largest shopping malls. To many people,…Read More
Global creative agency David hired Daniel Lobaton as its first chief creative officer of North America, a new position overseeing its North American offices in Miami and New York. Lobaton will oversee creative operations for both offices and usher in new creative opportunities and growth for the agency in North America. He will work from…Read More
The Department of Justice’s antitrust trial against Google’s ad tech business is set to begin this week. Owing to Google’s size, a win for the DOJ is sure to spur huge changes in the programmatic industry, particularly in the short term. If Google is forced to sell its publisher adtech business, it could eventually increase…Read More
Whatever the outcome of Google’s landmark adtech antitrust trial–and whether Google is forced to cleave off part of its sell-side adtech business–it will send shockwaves beyond the programmatic industry. Making sure you don’t miss a beat, ADWEEK’s Catherine Perloff is in Alexandria, Virginia, covering the first week of the trial, which looks to dig into…Read More
[Lots of links in this post… US offer is here, international is here.]
Ideas travel horizontally.
Not from the creator to the audience as much as from one person to another.
It’s easy to misunderstand the insight of Kevin Kelly’s 1,000 True Fans. Decades ago he argued that the long tail is fueled by circles of people who lean in and support a creator’s work. 1,000 people who show up when there’s something important going on. 1,000 fans who care enough to enable an individual to create something worthwhile.
That matters. But that’s not what makes it so powerful.
Ideas that spread win.
The 1,000 fans go first, yes, but they also spread the word. Part of the creator’s job is to give the true fans something worth talking about, something that advances their mission.
When we make spreading the word worthwhile, the word gets spread.
Today, I’m launching my new book in a special package to 1,000 people.
Click here for more pictures and to order…
Here’s a short video intro
It’s seven copies of the book (which comes out in about six weeks), a collectible chocolate bar from Askinosie with a trading card inside, a deck of 54 strategy cards and three month’s access to purple.space, including full access to the Marketing Seminar and Strategy Course as well. The retail value is over $700. I’m working with my publisher and Porchlight to sell the whole box of joy for below cost, less than $125 in the US.
Why overdo it?
Because ideas spread horizontally. Because someone with seven books is likely to give six away. Because I believe that when people have a better understanding of how to use strategy to make things better, they’re going to want to have their colleagues join them on the journey.
And because it’s fun.
It’s fun to interact with the true fans. Your questions and stories and heroics make me think more clearly and find new ways to extend the work. And what an opportunity design and create packaging for chocolate bars, trading cards and a strategy deck as part of my day job.
It all ships in a few weeks. If it’s something you’re interested in, I hope we made enough.
Click here to see all the details. International orders (no chocolate, sorry), please click here instead.
Thank you.
