Business

Landman remains the only non-Netflix title with more than a billion viewing minutes.Read More

Today led the way during the just-concluded week and the fourth quarter.Read More

This new list will rank the top RMNs by three-year revenue growth.Read More

Honoring essential leaders across advertising, marketing, media, and technology.Read More

The world’s most powerful valuable company has tapped Google’s Alison Wagonfeld as its first CMO. She begins her role in February.Read More

A weekly roundup of the biggest U.S. and global brand leadership appointments.Read More

Of course it’s not going to work the first time.

You’ll need to fix errors in the code. Adjust errors in measurement. Deal with changing conditions. Perhaps there are systems effects no one could have predicted.

If we begin a project with the high school mindset of getting a good grade (and avoiding the red check), then not only won’t we be eager to find bugs, we’re less likely to invest in projects that might not lead to flawless results.

On the other hand, if we accept that bugs are a useful part of the process, we’re much more likely to end up with a useful result.

“I’m done,” is not nearly as useful as, “this milestone has been reached, let’s go find some bugs.”

The work isn’t to pretend there are no bugs. The work is to eagerly seek out the most important ones.

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Brands are significantly increasing their investment in celebrity talent in ads even as they consolidate their number of commercial productions, according to a report from XR (Extreme Reach).Read More

Dunkin’, Equinox, Olipop, and more were behind this week’s standout campaigns.Read More

CES 2026 marked a turning point as artificial intelligence moved beyond chatbots and into physical products, with robots, vehicles, wearables and immersive systems showcasing how AI is becoming real-world infrastructure.Read More